Comment Re:"Young people" are buying new BMW's? (Score 1) 123
From a 7 year old article on the subject:
The median age of a new BMW owner is 56 years old.
Age Breakdown of New Buyers:
* Under 24: 1%
* 25 to 54 years: 40%
* 55 to 64 years: 29%
* 65 years and older: 30%
My read: some 60%+ of BMW buyers grew up thinking power windows and power locks are luxuries. And probably struggled to program a VCR back in the day. It's not the tech-literate customer base that BMW thinks it is, or rather I think BMW knows exactly who buys their cars but want some new blood.