-- amazed? Microsoft says something about a product of theirs to try and generate hype and interest in it. This is news? OMG!
Non-evil? Are you kidding?
It's just part of a greater Microsoft strategy to get and keep the Microsoft brand in front of people. It's the same evil, different day.
Protect it from who, what and why?
Why, our enemies, of course.
"Jackassery", I kind of like that word. By your leave, I will utilize it, where appropriate, as much as possible.
The sooner you fall behind, the more time you have to catch up.