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Comment Re:Imaginary benefits of social media advertising (Score 1) 35

I work in the marketing analytics and attribution space and can confidently speak to this topic. While Social isn't the BEST performer, it doesn't carry with it the dire statement of a "complete lack of results" as you state.

With dependencies on vertical and how the advertising is used in known conjunction with other channels, Social definitely does have an assister effect on those other channels. The problem you may be encountering is relying solely on outdated analysis methods which do not appropriately track credit for known users across the entirety of their path to purchase or you're simply just looking at in effective ad buying behavior resulting in poor ROAS.

Done right, Social is definitely valuable for relatively low cost when compared to the much larger channels (based on investment) and can absolutely jack up your return on those other channels as an assister but definitely is not going to be a 1:1 return as the only advertising channel you should leverage if you are hoping for conversion.

Comment Re:Hopefully its not just GV (Score 1) 46

What I hope this is is the ability to go running and have your smart watch act as your phone. Get in your car and have the car stereo act as a phone. Then switch it back to the mobile phone device. That's something GV does not do or if it does it requires wifi.

My prius seamlessly transfers my [google voice] iphone calls to and from my phone as I'm starting/stopping the car. It just works.

I've never tried to transfer calls between other devcies - though I feel like it's supposed to work - as long as all those devices support gvoice.

The way I understand this to work is that each device's IMEI can be added to the pool for a particular number and you can select on the fly which device(s) are active. In addition they are offering that you can have multiple numbers and multiple IMEI's pooled between them.

The only thing surprising about this is why, in 2017, this hasn't happened sooner.

Because competition vs. standards.

Comment Re:God no (Score 1) 98

So while nVidia is working on Solaris and FreeBSD, their newest driver won't work for recent cards on recent kernels. Meanwhile their old cards get stuck without support in their problem, leaving you with nouveau (which is kinda like having a procotological exam with a glove dipped in wasabi).

I weighed heavily between both cards, and went with AMD since the OPEN SOURCE drivers have been given a *lot* of support by AMD, and work nicely without any third-party binary bullshit needed.

Comment Doomed to fail (Score 1) 337

They are right, this would be a huge boost to revenue if done correctly. Unfortunately they will never do it correctly. First, this is a far cheaper distribution option so why are they charging more than the theater ticket price? Just cut out the theater middle man and keep his cut of the profits. The studios could even collaborate and build their own MPAA non-profit distribution service so studios pay only operating costs and all the profits pass through and then lay off all the obsolete middle men. Offer direct to consumer ultra high quality streams and site direct blu-ray sales from the get go, use an algorithm that accounts for the film budget and gradually lowers price inversely to purchase rate and time and at some point shifts to a bucket that is available for on demand streaming with a fixed monthly fee Netflix style that after expenses simply gets divided out according to proportion of views. All playstation vue style with 5 simultaneous devices.

If existing boxes of this sort are any indication they will lock down playback controls and not allow you to pause or replay the movie. This obsession with reducing the quality of experience for the consumer in order to keep third party services alive is what is hurting. Instead of fully embrace the kind of enhanced experience you could provide as well as the cost reduction of optimized distribution. The better the legal avenues the less it will be worth the hassle and risk of piracy. Forget legal risks, you have to find content, risk fakes, risk bad quality, and pay for equipment to store content. If someone is doing it as a cost saving measure they either couldn't have afforded much content in the first place or couldn't afford the volume of content they consume.

Comment Re:Google Voice (Score 1) 46

Yup. Love it.

Other than it being free, email/text integration, spam call filtering, and a bunch of stuff like that - it does sound similar.

The one thing I don't like about gvoice is that it won't let me talk on my iPad. I rather suspect that's because of Apple, though - not google. So I'll be interested to see if TMobile supports ipad calling/talking.

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