I think the 'usual suspects' lock on enterprises is MUCH weaker than it has been. Look at all the people carrying corporate issued or at least corporate approved iPhones and Macs. And the Neo punctures a lot of the acquisition cost arguments, for a lot of people (secretaries, sales people, managers), a Neo would be just fine.. (Getting through to the life-cycle costs is a harder proposition, mostly because of sunk costs in personnel. No CIO wants to reduce his/her headcount, that's a primary driver of budget and authority. Similarly, moving to longer replacement cycles because of hardware quality would also impinge on CIO budgets.)
For consumer networking, there are LOTS of choices, sure. But the -quality- of those choices is highly questionable, and chief among those quality attributes is 'security'. (I did try an Eero, couldn't get it to work as expected. But I have neighbors who are happy with their Eeros.)