These guys are still wanting to prove that their infrastructure cost is exponentially proportional to the data people spend. The problem: it's exactly the opposite - technology keeps improving in ways that copper, fiber, wireless and whatever transmit more data for the same amount of cash. Exponentially more. They somehow want to keep maximizing profits by spending pennies on their infrastructure, while the clients who pay more every year for a service that's supposed to have more max throughput. They somehow thought client needs would stay the same and that those extra megabits attracted more clients to their more expensive services just because they want that peace of mind. Guess what: clients want flat rates but they will use the bandwidth more because services on the web keep providing better content with more detail (read: more data), and paying for that content is already enough, they don't want their data plan to also go up, because in all honesty, it doesn't have to! Why would I pay 10 more bucks for 1gb/s when my 100mb/s is good enough for my 4k netflix plan (which I also pay for)? This is their problem. They aren't able to scale profit as their investors expected thus they can't grow financially, because they have to keep looking at their 100mb/s clients pay 30 bucks (example) when last year they only used a third of that bandwidth on 1080p, and now they stream 4k. They have that gb/s plan nobody will pay 100 dollars for because they can't convince individuals it's better (because it isn't for their needs), and they can't cut that 4k streaming on the 100mb/s plans because that is not neutral. In sum: they can't make money exponentially. So they do the only thing a good company does - they lobby politicians for ways of turning their flawed, net-biased logic into law that can be used to make the user cough up more bucks for a service they DO NOT provide. It's hypocrisy in its finest.