You've never heard of isopropol alcohol?
No, and neither have you. Isopropyl alcohol on the other hand...
Are the "scientists" conducting these "studies" psychologists or behavioral scientists? Because as far as I know, those are the only "scientists" who study why people would react one way or another to a situation. I mean marketing people do too, but that's hardly science. The cited article is unclear although what is clear, apart from the APA format of citation, is that it does not follow the standard format of SCIENTIFIC articles. Usually an article by SCIENTISTS doesn't go "1. Introduction 2. Conclusion". There's a whole lot missing on things like materials and methodology, discussion, etc.
So if you want an additional tip as to why people (including scientists, for I am one) reject climate change "science" - here's a big hint: follow the scientific method. Note that I am not even discussing the actual data evidence for or against climate change. I am discussing the lack of credibility of people who call themselves "scientists" but clearly are not. The scientific method and the way scientific articles are laid out is not new and does not need to be reinvented.
Perhaps the confusion arises because social sciences people are actually starting to believe that they are "scientists" because they took Poli Sci.
Quark! Quark! Beware the quantum duck!