He's only a small part of the problem. A very small part.
Yes, he benefits from the problem, but he didn't create it. It's been increasingly obvious and significant year by year for decades. The only solutions I've seen are "chain of provenance" solutions, and those are only practical for extremely limited uses. Remember the movies about things like giant squids tearing down the Golden Gate bridge, or giant tarantulas roaming around the country? Those are parts of the problem. And unless you want to get rid of "special effects" and even cosmetics, the problem still exists. And cosmetics goes back to before Babylon.
So the real question is "How should this be dealt with?". The obvious claim is "teach critical thinking", and that would help a lot, but it's both not practical and not going to be seriously attempted. (And it probably wouldn't work anyway.)