Google keeps trying to provide summaries and it has been getting in trouble for it for a long time now.
These summaries generally provide little if no benefit to most users (except, maybe, googling a restaurant and it'll give you their phone number as a first result - but this news article today proves how even this can be dangerous). Other than that, they're a shallow interpretation of the first few results, and prevent traffic (and ad revenue) to the original sources of said traffic. Google has been benefiting from other people's work for way longer than AI companies.
A few years ago, Google's excerpt for searches on Cristina Kirchner (former pesident of Argentina) was "thief of the argentine nation". She sued for defamation. According to her, she was seeking damaged but more importantly she was trying to raise awareness of such behavior by google. Anyone can write something in wikipedia and Google's summaries take Wikipiedia as an authority and uses it for that info. It's not curated by a human but by an AI. And with the amount of traffic Google gets, it's a rather large billboard that can be easily abused.
THAT SAID:
The web has been turning slowly into crap for a long time. Before the GPT era you'd get a link to some random content farm blog which will bury the information in text so you really need to scan the whole document for the info you're looking for - except every 3 paragraphs there is an ad. And about 4 lines scroll down you get a full screen popup asking you for your email to add you to their mailing list. Also you'd get a half-screen popup for cookie consent. And another popup offering you a free white paper/ebook on the subject.
This has turned for the worse now, since these content farms use AI to generate VERY long content with absolutely no substance. And besides all of that, you now get an AI ASSISTANT!!!! popping up on every page.
As for Kirchner... well, she has been found guilty and is now serving house arrest for being a thief so I guess google wasn't right about that one.
The truth is that it would be very easy to end the bullshit "modern web". Google just needs to severely de-PageRank AI slop (and email beggar popups while we're at it) and the problem will be solved within months as content farmers will scramble to remove AI slop
Except this goes against the AI is here forever techbro mantra.