I would agree if it was actual competition, where maybe the new stores don't do the same crappy tactics that google does regarding data, but it's not. So I would argue it's not better, it's the exact same thing. Now you'll have extra stores the manage, it'll get more bloated, and I'm sure things won't place nice with each other, and seperating out subscriptions for apps further, and payment portals etc.
It's not going to be better either, for consumers. This isn't competition. I refute that. It's the same service except another company gets a share of it. They're not going to offer us better prices overall, just short term ones to get you to switch over. It's the same game with all the game launches, they want their own egosystem, split everyone up to it, and they offer incentives until they lock you in, then dick with your prices or even access.