It's not like all shows are available at a price and you just refused to pay it.
Content is often...
Old so not available
Not available in /your country/
Not available when you want to watch it
Better quality elsewhere, ability to pause play rewinid at your leisure.
Basically as usual, pirated content has the better product, even if you had to "pay" for it.
Stop restricting content by country
Stop restricting content to try and force people to accept certain content.
Oh yeah, they do it, fyi, deliberately pull other popular content from access just to get people watching their "new" show. It's like products, installing updates or things that cause it to run worse but it's a "security update" until they tell you to buy a newer, faster shinier product.
They keep trying to section off markets to milk the most of it etc. If instead, part of harmonization the entire world, allowed content to be accessible on a global level with specific standards for quality control, performance and user interfaces (As every company wants a piece of the pie) you would have a lot less people pirating.
I don't even watch netflix anymore because I've already seen anything good and their library is started to suck ass. I only keep it since a family member watches it still.
Pirates have global access to high quality on demand content of their choosing, free for the most part no less.
Your expensive services are terrible and don't even come close.
There's a lot of content I'd like to watch and would pay for access to watch it, but I can't, then you whine and complain because I'm not buying the products you want me to.