Comment Milking it (Score 1) 52
Cable companies were the one and only landline infrastructure with a big head start in true broadband (IE not counting DSL) to homes. Our small rural town, like most towns, has had cable TV for decades. So when the internet came along, and they very begrudgingly began to support internet (and thus start losing regular cable subscribers to Netflix and the like), they realized they had a cash cow on their hands.
Ours gouged terribly with their plans. They coupled data caps with speed, so you had to pay for more speed than you needed in order to not exceed the data cap - which then triggered very expensive overages. I was paying $115 a month for 300 Mbps in order to have enough data to not go over the limit each month with our family.
Now, not just one but two companies have come into town and brought fiber. So of course everyone (myself included) left the cable company in droves. They reduced prices but it was too little too late.
These cable companies have purposefully gouged customers who now totally despise their brands for what they have done, and they are paying the price. In reality I don't think they really care - they have made their fortunes and that money has gone to whoever / whatever and they are content. They have already "won", and now it's just a matter of how much of the last-mile internet pie they get for the long-run. I guess that wasn't a bad business decision, because the writing has always been on the wall that the last-mile options would greatly increase and no one would be able to monopolize it like cable companies monopolized both their cable and internet access for that decade or so.