ThatsMyNick - Slashdot User

Submission Summary: 0 pending, 0 declined, 1 accepted (1 total, 100.00% accepted)

Submission + - Mastercard, Visa to help target Ads (wsj.com)

Submitted by ThatsMyNick on Tuesday October 25, 2011 @04:06AM

ThatsMyNick writes: The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online.

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The rule on staying alive as a program manager is to give 'em a number or give 'em a date, but never give 'em both at once.