I didn't really notice the people trying to monetize the web until around 2006
What do you think caused the 2000 dot com crash?
Apparently real world data and scientifically proven facts are not considered "truth" any more.
In the philosophy of Science they never were, science deals with observation and evidence, if you want a philosophy that claims "truth" join a religion.
"If it's not loud, it doesn't work!" -- Blank Reg, from "Max Headroom"