I started watching the "launch video"...
The first 12 seconds is just the Commodore brand flying into view
0:12 to 0:24 is introducing the Callback name, without actually telling you what it is.
0:24 to 0:36 are some computer-rendered fly-throughs of a vaguely computer-y object: PCBs, chips, LEDs
0:36 to 0:46 is a smash of vaguely retro video clips
0:46 to 0:57 are headlines and audio about how awful smartphones and social media are for everyone
At 0:58 you finally get a view of the product! But still computer renderings.
1:10 to 1:20 are spent showing you all the awesome colors it comes in. Silver! White! Beige! Transparent!
1:20 to 1:26 finally tells you, via voiceover what's the big deal: apps but not social media
1:26 to the end (1:32) encourages you to buy.
I'm not sold.
The opening of every Star Wars movie, from "long ago" to the fade of John Williams' score, is about the same length. And in that time it provided way more information and drew you into the movie to follow. And that was just text on a screen you had to read for yourself! Maybe Commodore should have just done that.
I guess there is a long history in advertising to put out weird videos for a product without actually, ya know, showing you the product (much). See, for instance,
the campaign for the EV1, or even the
Macintosh "1984" commercial. Still, I think those could be categorized as teasers - which this Commodore video most certainly is. You want a launch video? Go back to
Jobs in 2007. Or the
best launch video of all time.