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Comment Re:Imaginary benefits of social media advertising (Score 1) 35

I work in the marketing analytics and attribution space and can confidently speak to this topic. While Social isn't the BEST performer, it doesn't carry with it the dire statement of a "complete lack of results" as you state.

With dependencies on vertical and how the advertising is used in known conjunction with other channels, Social definitely does have an assister effect on those other channels. The problem you may be encountering is relying solely on outdated analysis methods which do not appropriately track credit for known users across the entirety of their path to purchase or you're simply just looking at in effective ad buying behavior resulting in poor ROAS.

Done right, Social is definitely valuable for relatively low cost when compared to the much larger channels (based on investment) and can absolutely jack up your return on those other channels as an assister but definitely is not going to be a 1:1 return as the only advertising channel you should leverage if you are hoping for conversion.

Comment Re:Fitbit is next (Score 4, Funny) 185


Who on their right mind is going to spend hundreds of dollars for some minor functionality?

Back in the 1980s, I remember thinking "If only there was a way to have my girlfriend (at the time) send me her pulse so I could feel her love on my own wrist in real-time. Of course the technology wasn't there, and wouldn't be for some time, so I had to settle for her bloody heart in a jar and 25 years in a psychiatric hospital.

Comment Re:Yeah (Score 1) 75

Yep. I have a friend who worked for a now-defunct ad placement firm. They hired people specifically for the purpose of figuring out ways around ad blockers. Of course that was dumb, because for people who are determined not to be tracked and force-fed ads, that simply makes them more determined to find ways to block things.

Comment Re:There are Ads on YouTube? (Score 1) 75

I recently went to renew my /. subscription because it has been some time since I last had. They are no longer offering subscriptions, not sure if it's temporary or not. One of the nice things with it was the option to turn off ads. I still run uMatrix and uBlock Origin on the site but still wanted to support them.

So it seems like they may be going straight for an ad & tracker supported model.

Comment Re:More advertising data (Score 1) 89

Linking who you share your location with their habits. Alice went to McDonalds. Bob went to Burger King. Both like fast food, show Bob ads for McDonalds.

Very elementary example, but they are basically asking the users to confirm that when Alice and Bob are in the same (or a similar) place, it is not a coincidence.

Comment Re:More advertising data (Score 1) 89

Thank you, you nailed it far more succinctly than I.

What gets me are the "So? Every other company does it." as if that makes it right. These are the same people that check in on Facebook, leave location metadata on in photos, and run Google Maps in the background because it gives them the warm fuzzies thinking they're helping.

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