One major exception: People don't mind paying their Netflix subscription fee to get better service than piracy. But selection is still a big problem.
This is really the key, and the media companies don't seem to get it. People are willing to pay for content, if it is provided at a reasonable price and reasonably easily obtained. If they want to "defeat piracy" they need to make it easier (and cheap) to get the content legally. As a business, "cheap" money coming in is far better than nothing. Add that doing this (providing content easily and cheaply) would improve public opinion of them...
"A mind is a terrible thing to have leaking out your ears." -- The League of Sadistic Telepaths