One major exception: People don't mind paying their Netflix subscription fee to get better service than piracy. But selection is still a big problem.
This is really the key, and the media companies don't seem to get it. People are willing to pay for content, if it is provided at a reasonable price and reasonably easily obtained. If they want to "defeat piracy" they need to make it easier (and cheap) to get the content legally. As a business, "cheap" money coming in is far better than nothing. Add that doing this (providing content easily and cheaply) would improve public opinion of them...
"I have more information in one place than anybody in the world." -- Jerry Pournelle, an absurd notion, apparently about the BIX BBS