Comment Re:Can Amazon find DSPs in the most rural of rural (Score 2) 7
First, as someone else stated, a DSP is generally a business. Not an individual. That said, I do know some people who have incorporated themselves just to get around the whole "We deal with businesses, not individuals" rules.
But then, it comes down to what contract terms Amazon offers DSPs. Certainly, nobody in their right mind* is going to partner with Amazon for a price that won't cover their expenses. Rural areas with high fuel costs per delivery will bid more for their service. Or not sign up. Amazon, if they are not dumb as rocks, will add this variable cost to the bottom line of each purchase. After all, they are not the USPS with universal service written into law.
*Uber/Lyft will make a liar out of me. There are people living on the edge of poverty for the opportunity to buy a car, insurance, fuel and maintenance just to chauffeur some zoomers around.