"if there was truly a free market, one of them would have the fucking balls to say "here's 100gb fast-as-we-can-deliver for less than the other guys' 10-25. enjoy!""
Do you think there is no cost to offering 100GB plans? Do you think they are holding back because they don't like you? With that logic, you might as well say the car companies are screwing us by not offering brand new $500 Cadillac. Or Starbucks sells us coffee for $5 that is a penny's worth of water. If you really believe that, but stock in Telcos or whoever and be on the winning side of the equation.