Question: How does rolling back Net Neutrality make us less "at the mercy of ever stronger Google?" Wouldn't repealing Net Neutrality (which ensures that all parties pay for their on-ramp/off ramp, with no special charges for prioritization) allow Google could then establish contractual agreements with network providers to guarantee that their traffic receive priority over all else, guaranteeing that Google would have the most established "fast lane" available. Wouldn't it also allow Google to contract with the network providers to disallow traffic from other providers?
The Net Neutrality argument goes:
1) Many LISPs want to become content providers at best, and content redistributors at least, adding this service as a revenue stream.
2) Because LISPs have control over 100% of the data flowing through their network, it is possible for the LISPs to prioritize content, for which they receive additional revenue, over content from other services.
3) Local Internet Service Providers (LISPs) are equivalent to local monopolies, as most consumers may pick from 1 (maybe 2) providers for non-wireless service.
Because LISPs are equivalent to a local monopoly, they should be regulated like other local monopolies, i.e. Utilities. The closest Utility match is the telephone carrier (and in fact many LISPs are legacy telephone carriers). Thus they should be regulated like Telephone Carriers to eliminate monopoly power.
Ajit Pai's primary argument is that Net Neutrality is like “1930s-style regulation" (See: TechCrunch). That same regulation busted Banking and Rail Road monopolies and the US economy is arguably healthier for it.
Without Net Neutrality we are at best replacing strong Google/Facebook/Netflix/Amazon/Apple with strong Comcast/Verizon/AT&T/Charter/Cox.