Deere is trying to make themselves into a "one-stop" company where you're forced to get everything from them. Auto companies tried the same thing in the late 90's and laws were enacted over it because JP, SK, EU and NA automakers all tried to do it. They're trying again with the new versions of OBD's, luckily they're mainly running up against the law and can't. No such real coverage for farmers, but there is good competition. There was a lot of yelling over this last year at the Canada's Outdoor Farm Show(held in Woodstock, Ontario as part of the University of Guelph's research farm), but it's not until something happens that it makes the news. Lot of people don't understand how this stuff would impact their lives either.
That's not even touching on the giant fuckups that have happened in the farming industry in the last year in this province. Like when millions of dollars of tomato's rotted on the vine because the processor decided to fuck up, or when the wheat board was still in power and rye and wheat were rotting out in the fields because there was no storage. Why? Because the wheat board decided to rent off the storage to other companies who then sub-leased to other companies. So when harvest came, storage was full and surprise!