I've built several dozen pcs over the last 16-17 years and I enjoy it, especially gaming pcs. It's like building a hot rod, and every time I just have to see how fast it goes, because it automatically becomes the new fastest pc I have ever built.
I can understand the author's point of view, but don't relate to it at all. Having built my own pcs for several years now is a point of personal pride, because I've learned enough to do it well, and I don't mind keeping up with the latest tech news about the latest innovations.
I'm the opposite of an Apple user, let me pick and choose exactly what I want for my hardware and software, it's more cost-effective and more gratifying in the long run.