Comment Re:Explain (Score 4, Insightful) 143
The option itself was what set people off.
Even if there is an offer to heated seats to be a purchase, having the OPTION to pay monthly made a truth obvious to the public that anyone can understand: You can't download seat heating. That's hardware that's either there or its not, and if you're charging monthly for it then its already part of the car that I've paid for and this car is already perfectly capable of performing the function - you just want more money to enable it.
People would have been pissed to find out that the heating hardware was there and just "turned on" even if it was a purchase option rather than a subscription, but most people would never think about it or notice. The subscription option though made that fact very, very obvious.