Comment This is a Halo Car with a Halo Trim (Score 2) 201
> Tesla's website says there will be three trims: Performance, Thrust, and Rocket. The Performance requires a $50,000 deposit. The Thrust, the one needed to hit the supposed sub-1-second 0-60 time, costs $250,000. The Rocket â" the one that can fly â" is a single-seat version of the car and is "Invite Only".
The Roadster is a "Halo Car" for the Tesla Brand and the Rocket Trim level is a Halo Trim of the Halo Car.
The purpose of the Rocket and the lower two trims of the Roadster are meant cast the entire brand as aspirational - that's what a Halo Car does, and nearly all the Automakers have brought out a Halo Car at various times, models like the Dodge Viper, The Ford GT, the Lexus LFA, the Ferrari F40 and so on. Expensive, Rare, often with major downsides, but they make people dream of owning one, and wind up on posters on bedroom walls.
There are all sorts of issues, regulatory and otherwise, with the Rocket Trim that get in the way of letting them out on regular roads (or even near them), and I am not sure that version ever will be. But it's not the first - right now brands like Ferrari and McClaren have special models which are not street legal, and considered "for track use only". And that's ok, because there are a number of people who are fine with that and do manage to get those cars out on the track.
I suspect there will be similar restrictions and limited areas where the Rocket version can be "driven" err.. "Flown", but there are going to be people who can not only afford it but want the unique thrill and novel experience it will provide. The Thrust Trim will likely be restricted to track use due to the rocket boost, leaving the Performance version the one you might actually encounter on the highway or more likely see parked in front some expensive restaurant. And when people see it, some will point and say "look, there's the car that can fly!"