Submission + - The Audio Industry Is Grappling with the Rise of 'Podslop' (bloomberg.com)
An anonymous reader writes: Welcome to the modern era of podcasting in which thousands of new shows are released into the world every day with a sizable portion likely being AI-generated. Figuring out exactly which ones fall into that growing category is becoming more difficult just as the industry is starting to take this issue seriously. In only the past month or so, Amazon launched a feature that explains a product by generating a quasi-podcast, complete with co-hosts talking to each other and taking questions from users. Shout out to Business Insider reporter Katie Notopoulos for spotting this (and, naturally, demoing it with an adult diaper rash-cream). Not long ago, Nicholas Thompson, chief executive officer of the Atlantic, noted “podslop” dominated his Spotify search results when he typed in the word “Sora.” This was around the time that OpenAI shut down its user-generated, AI-content-only app.
[...] All of which raises some big, difficult questions. For one, what should the listening platforms do about this incursion? As of right now, Apple Podcasts requires creators who generated a “material portion” of their show using AI to disclose it. The platform also bans misleading or deceptive content. Spotify hasn’t published any specific guidelines around AI, though it maintains general rules around dangerous and misleading content. Where this conversation gets even trickier is when it comes to money. Many of these podcasts are hosted on at least one free service that allows programs to opt into their ad marketplace with zero barrier to entry, meaning these shows (and the hosting service) profit off every listen or download. Spreaker, a company owned by iHeartMedia, is the primary one to watch here. Though it tells users to disclose when they rely on AI, it still allows those shows to opt into its programmatic ad marketplace, which pays creators 60% of the revenue generated by the ads placed in their shows. It stands to reason that most of these thousands of shows don’t reach many people. But in the aggregate, the ears and dollars could add up. Are the advertisers on board with being next to AI-generated content, some of which might be deemed “slop?”
[...] All of which raises some big, difficult questions. For one, what should the listening platforms do about this incursion? As of right now, Apple Podcasts requires creators who generated a “material portion” of their show using AI to disclose it. The platform also bans misleading or deceptive content. Spotify hasn’t published any specific guidelines around AI, though it maintains general rules around dangerous and misleading content. Where this conversation gets even trickier is when it comes to money. Many of these podcasts are hosted on at least one free service that allows programs to opt into their ad marketplace with zero barrier to entry, meaning these shows (and the hosting service) profit off every listen or download. Spreaker, a company owned by iHeartMedia, is the primary one to watch here. Though it tells users to disclose when they rely on AI, it still allows those shows to opt into its programmatic ad marketplace, which pays creators 60% of the revenue generated by the ads placed in their shows. It stands to reason that most of these thousands of shows don’t reach many people. But in the aggregate, the ears and dollars could add up. Are the advertisers on board with being next to AI-generated content, some of which might be deemed “slop?”
