And normal Joe's call it "bullshit that pisses ya off and sends you straight to TPB" ala the classic oatmeal strip.
AAMOF the ONLY DRM I've seen that doesn't piss people off and actually gets shit right? Steam. It has offline mode so you can still play your games if your connection goes tits up, and the platform actually does things FOR the consumer instead of simply being a tool for big corps to use against the user. It keeps all your games updated, gives creators of games an easy way to support modders and an easy way for players to use mods with Steam workshop, gives you chat,hassle free matchmaking, its convenient as hell which is what the media companies never seem to grasp, people want CONVENIENCE.
But instead the big corps will shit all over it in their endless greed and fuck it up, they always do. Hell we have a perfect example with MSFT and PlaysForSure. They had a great ecosystem with tons of shops you could buy and rent from, devices at every price point from sub $10 to over $400 that worked with it, both major and minor players supporting it....then MSFT got fucking greedy and killed it for their shitty iPod clone and in less than 2 years completely wiped out every inch they had gained in the market and had nothing to show for it besides a warehouse full of shit brown Zunes.
So don't worry fellow geeks, they will shit all over this thing as they always do. they will have the content split among a dozen different places, half of which won't play nice with the other half and ALL charging too much, it won't work worth a piss with any mobile that is older than 5 minutes ago, and it'll go the way of SecuROM and RMA files because if its one thing we've seen is true of big media? Its owned by a bunch of old farts that have ZERO clue what the consumers want.