2016 marks the end of Apple brand loyalty. We have quite clearly reached the point where the roadmap Steve Jobs laid out has ended, and now Cook and Ives are on their own, screwing things up as they go.
The outrage about today's keynote at AppleInsider is palpable. Among the common complaints are:
- These computers are overpriced and underwhelming. The price of the entry-level MacBook Pro was bumped up hundreds of dollars, and all they did was increase the price and remove ports from it. (The entry-level model only has two Thunderbolt ports (USB, etc. have been removed), and one of the ports has to be used for charging! What kind of "Pro" computer is that???)
- The mind boggles that they removed the "esc" key from a supposedly "Pro" computer.
- They removed the MagSafe connector, which is arguably one of the greatest features of Apple's laptops.
- The only connections are Thunderbolt 3, meaning that you will need a dongle for ~anything~ you want to connect. Do you own an iOS device? Better hope you have a USB-C adapter for it.
- Removal of the SD drive.
Apparently Apple has also been sending out emails to some of its customers asking if they use features such as the headphone jack on their laptop. (Because of course, they're going to remove it from there as well.)
This company has lost its mind.