Except some poor and middle class kids get into Harvard -- in fact they get their expenses paid. That's not the case for Bugattis.
And it's for a good (or at least shrewd) reason: Letting the intellectual elite into your exclusive school lends the prestige of their academic accomplishments to the financial elite who attend.
Look at our president-elect, who likes to point to his attendance at Penn as proof that he has a very good brain. Well, I'm not one of those people who think he's actually stupid but he got into Penn because he was rich and had family connections in the admissions office. He's not in the same league as the kids who get into Penn on a scholarship.