And we need to come to terms with that fact and work towards improving the 'Linux Inside' brand image.
That is the wrong focus unless, of course, you are selling to buyers who are more concerned about Linux than whether or not the computer they are buying will serve their needs.
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A big problem that Linux faces is that it is fragmented, and the "marketing" focus has been that it is Linux. What is really amazing is that most of the pro-Linux crowd do not see the fragmentation as a disadvantage.
With more and more computing being done on the web and in the cloud, why does it matter whether or not a computer runs Linux, Windows or whatever? That is the point that Google has realized. Consumers want functionality, not an OS.
The sooner the Linux crowd understands that, the better off Linux will be; of course, presuming Linux is not so far gone in the public's eye that it is not redeemable.