Good point, but the problem is that very few people see the width of that spectrum. Sucks if you're a head chef but your boss can't really see how you're different from the burger flipper, except that you seem to flip more or bigger burgers.
That's why I call bollocks on TFA. VCs favour developer-founders now? It might be a good move but then again, it might not, and next month they'll favour people with neatly trimmed hair, just like last month they were favouring people with business experience. As for programmers, their power has declined. A long time ago (in tech-land terms), programming was a respected profession, not just amongst peers but also by the general public, and by those programmers' employers. That had already ended when I got into the game, but even back then, programmers did have a significant amount of influence on the design and parameters of the program. As a programmer I got to join meetings on product and service design with the CTO and marketing manager of a large mobile telco. Small projects were generally left to be managed by team leads who were also programmers. And project managers of larger projects often deferred to his developers.
Today, most larger corporations keep their programmers in the basement. The aspect of the job that involved contact with clients, management and business representatives is now handled by sales reps, project managers and business analysts. Most of whom have a very weak grasp of technology, I might add. The chasm between tech and business hasn't widened, but the bridges have gone and we're reduced to flinging memos across the gap. On top of that, now we're seeing heavy compartimentalisation of the work, by defining standards and procedures that attempt to turn creativity and flexibility into predictable monkey work. Now, standards and procedures aren't necessarily bad, and the field of software development can do with some professionalisation, but what's being introduced now moves us in the wrong direction. Even the master coders' jobs are being reduced to burger flipping, or at least managers are trying to.