Well, I just bought a reasonable 72 Watt bulb with the output lumens equal to an older style 100 Watt bulb. Seems like a no-brainer to me. I get a lower electric bill without having to use an ugly CFL or super expensive LED.
Remember the ban is on older inefficient incandescent bulbs, not incandescent bulbs in general.
The news organizations and tin foil hat wearing types are focusing on the "ban" part for their own ends.