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Submission + - The Internet Is Mostly Fake Now (nymag.com) 3

AmiMoJo writes: In late November, the Justice Department unsealed indictments against eight people accused of fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Hucksters infected 1.7 million computers with malware that remotely directed traffic to “spoofed” websites.

How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”

In the future, when I look back from the high-tech gamer jail in which President PewDiePie will have imprisoned me, I will remember 2018 as the year the internet passed the Inversion, not in some strict numerical sense, since bots already outnumber humans online more years than not, but in the perceptual sense. Everything that once seemed definitively and unquestionably real now seems slightly fake; everything that once seemed slightly fake now has the power and presence of the real. The “fakeness” of the post-Inversion internet is less a calculable falsehood and more a particular quality of experience — the uncanny sense that what you encounter online is not “real” but is also undeniably not “fake,” and indeed may be both at once, or in succession, as you turn it over in your head.

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The Internet Is Mostly Fake Now

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  • "The truth points to itself"
    - Kosh

    But in all seriousness - satire isn't truth, but it's not necessarily lying either.

    And who defines what's the real truth? It seems to be the victor of every battle that decides.

  • This "Inversion" concept may work if your only source of data is the Internet. But if you have multiple, disparate sources you're probably much less vulnerable to it. Of course, multiple sources is utterly inimical to the interests of large media organisations, for whom monopoly is the target state.

    Excuse me for not oozing sympathy over big corporations getting hoist upon their own petard.

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