Submission + - Jack Daniels Shows How to Write a Cease and Desist Letter (mashable.com) 2
NormalVisual writes: When the Jack Daniels distillery recently became aware of a book whose cover they felt substantially infringed their trademark, they didn't go into instant "Terminator mode" — instead, they wrote a very thoughtful, civil letter to the infringing party, and even offered to help defray the costs of coming into compliance. I believe plenty of other companies (and many in the tech world) could use this as an example of how *not* to alienate people and come off looking like a bunch of greedy jerks.
Link to the polite c&d letter (Score:2)
http://brokenpianoforpresident.files.wordpress.com/2012/07/jd-letter-entire-big1.jpg [wordpress.com]
Past experience with JD (Score:2)
Back when I was in college, some guys I knew wrote a letter to Jack Daniels, asking if they could buy whiskey by the barrel. They received a response on the official company letter head, politely declining. The letterhead itself was quite impressive, in black, dark green, and gold-leaf.
It finished, "but we're always happy to hear from a satisfied customer."