writes "Playboy Enterprises
has joined the mass of trademark litigants, alleging that Excite and Netscape are violating its trademark by serving banner ads for other adult sites whenever visitors search for the magazine's home page.
This seems to be yet another case of actively defending a trademark to avoid name dilution.
But, really, how many people who type "playboy" as a search term are actually looking for playboy.com?
I just search for the articles.