Amazon Discloses 181 Million Users In EU In First Store Transparency Report (reuters.com) 4
An anonymous reader quotes a report from Reuters: Amazon has more than 181 million users in the European Union and directly employs more than 150,000 people in the region, the company said on Wednesday, in its first store transparency report as required by the EU Digital Services Act (DSA). In August, the Digital Services Act (DSA) imposed new rules on content moderation, user privacy and transparency for platforms and search engines labelled as very large online platforms (VLOP), which were defined as having more than 45 million users in the EU.
Amazon has challenged its inclusion in the group, saying it was not the largest retailer in any of the EU countries in which it operates. Germany is by far the biggest market for Amazon store with more than 60 million monthly active users, followed by Italy with 38 million users, according to the report. The company has corporate offices across 50 European cities and 250 logistics centers in the block. In the first half of 2023, the company said it took 274 million actions on its own initiative to remove content that violates policy, or other types of non-illegal content. Amazon also received 8,863 legal requests from EU governments for information about users of its service in the first half of 2023.
Amazon has challenged its inclusion in the group, saying it was not the largest retailer in any of the EU countries in which it operates. Germany is by far the biggest market for Amazon store with more than 60 million monthly active users, followed by Italy with 38 million users, according to the report. The company has corporate offices across 50 European cities and 250 logistics centers in the block. In the first half of 2023, the company said it took 274 million actions on its own initiative to remove content that violates policy, or other types of non-illegal content. Amazon also received 8,863 legal requests from EU governments for information about users of its service in the first half of 2023.
Nonsensical argument (Score:3)
The Chewbacca defence makes more sense than this. Their users make up 40% of the total population of the EU, 56% of the population of the countries where they operate, and they argue that they're not a very large online provider because another company has a larger market share in a country with a population of less than 18 million.
Re: (Score:2)
MAU is a very weird metric for a retailer to use.
I am not sure if the EU required that metric or Amazon chose it, but revenue per country is a hell of a lot more important. If I have a monthly subscribe-and-save on Amazon for toothpaste and ketchup, it would make me a "monthly active user", but Amazon is only making a few EUR in revenue on that while all of my other purchases are going elsewhere. I also wonder if those with Prime get counted into MAU even if nothing is bought.
Re: (Score:3)
The reason for the metric is because the relevant legislation isn't about retailers but platforms. Specifically it's defined in article 33, paragraph 1 of the Digital Services Act [europa.eu]:
I think that it's specif
Re: Nonsensical argument (Score:2)
Yeah that's still a garbage metric.