Once Frenemies, Elastic and AWS Are Now Besties (venturebeat.com) 8
Paul Sawers writes via VentureBeat: It has been a frosty few years for Elastic and Amazon's AWS cloud computing arm, with the duo frequently locking horns over various issues relating to Elastic's ex-open-source database search engine -- Elasticsearch. To cut a War and Peace-esque story short, Amazon had introduced its own managed Elasticsearch service called Amazon Elasticsearch Service way back in 2015, and in the intervening years the "confusion" this (among other shenanigans) caused in the cloud sphere ultimately led Elastic to transition Elasticsearch from open source to "free and open" (i.e., a less permissive license), exerting more control over how the cloud giants of the world could use the product and Elasticsearch name. In response, Amazon launched an Elasticsearch "fork" called OpenSearch, and the two companies finally settled a long-standing trademark dispute, which effectively meant that Amazon would stop associating the Elasticsearch brand with Amazon's own products. This was an important final piece of the kiss-and-make-up puzzle, as it meant that customers searching for Elastic's fully-managed Elasticsearch service (Elastic Cloud) in the AWS Marketplace, wouldn't also stumble upon Amazon's incarnation and wonder which one they were actually looking for.
Fast-forward to today, and you would hardly know that the two companies were once at loggerheads. Over the past year, Elastic and Amazon have partnered to bring all manner of technologies and integrations to market, and they've worked to ensure that their shared customers can more easily onboard to Elastic Cloud within Amazon's infrastructure. Building on a commitment last month to make AWS and Elastic work even better together, Elastic and AWS today announced an even deeper collaboration, to "build, market and deliver" frictionless access to Elastic Cloud on AWS. In essence, this means that the two companies will go full-throttle on their "go-to-market" sales and marketing strategies -- this includes a new free 7-day trial for customers wanting to test-drive Elastic Cloud directly from the AWS Marketplace.
On top of that, AWS has committed to working with Elastic to generate new business across Amazon's various cloud-focused sales organizations -- this is a direct result of Elastic joining the AWS ISV Accelerate program. All of this has been made possible because of the clear and distinct products that now exist -- Amazon has OpenSearch, and Elastic has Elasticsearch, which makes collaboration that much easier. What does Amazon get for all of this? "Put simply, companies accessing Elastic's services on AWS infrastructure drive a lot of cloud consumption -- which translates into ka-ching for Amazon," adds Sawers.
Fast-forward to today, and you would hardly know that the two companies were once at loggerheads. Over the past year, Elastic and Amazon have partnered to bring all manner of technologies and integrations to market, and they've worked to ensure that their shared customers can more easily onboard to Elastic Cloud within Amazon's infrastructure. Building on a commitment last month to make AWS and Elastic work even better together, Elastic and AWS today announced an even deeper collaboration, to "build, market and deliver" frictionless access to Elastic Cloud on AWS. In essence, this means that the two companies will go full-throttle on their "go-to-market" sales and marketing strategies -- this includes a new free 7-day trial for customers wanting to test-drive Elastic Cloud directly from the AWS Marketplace.
On top of that, AWS has committed to working with Elastic to generate new business across Amazon's various cloud-focused sales organizations -- this is a direct result of Elastic joining the AWS ISV Accelerate program. All of this has been made possible because of the clear and distinct products that now exist -- Amazon has OpenSearch, and Elastic has Elasticsearch, which makes collaboration that much easier. What does Amazon get for all of this? "Put simply, companies accessing Elastic's services on AWS infrastructure drive a lot of cloud consumption -- which translates into ka-ching for Amazon," adds Sawers.
And what happens to Open search? (Score:3)
This Venture beat piece is basically a press release. It's nice of them to cover the context, but it doesn't address what's going on with OpenSearch or with AWS's offerings of it.
IDK the answer and I'm curious (as I had to deal with this fork about a year ago and disliked what Elastic did then, though I somewhat understand why)
I just came here to say... (Score:2)
I don't like the word "frenemy." I don't like the word "besties" either. Kids these days....
This title hurts my eyes to read (Score:1)
Confusing situation and article (Score:2)
Just now I looked at the home page, saw the pricing [elastic.co] at the top and kinda freaked out, but thankfully it's still free and open-source [elastic.co] as always, so I'll use it again. I really like it! You can see amazing things from web server logs with this tool, (or any other kind of logs).
For exa
Re: Confusing situation and article (Score:2)
The problem with Elastic is that it is no longer free as in speech, if you want to build a product around it, youâ(TM)re eventually going to be forced to pay.
Thatâ(TM)s why the fork is so important or alternatives like Solr, InfluxDB so youâ(TM)re not beholden to their continuous license changes.
Re: (Score:2)
Ick (Score:2)
"Once Frenemies, Elastic and AWS Are Now Besties"
Eww no. Whoever wrote this needs to get off of daddy's work computer.
"Once in competition with each other, with a bit of occasional collaboration, Elastic and AWS have merged their efforts."
Much better.