I'm still interested to see if Toyota can make a dent in this market. They've been holding back because of the battery limitations but that's allowed Chinese brands to eat up the market. Eventually the market appeal of the Toyota brand is going to wear off, they can't expect us to wait forever.
My impression is that EV technology is maturing and stabilizing somewhat. e.g. near 400V-800V battery packs, Heat-pump based cooling and heating of cabin and battery. battery preconditioning for fast-charge... 15%-80% in 20-30min for roadtrips...
The formula and main approaches have been identified. Whatever battery improvements happen will just get incorporated as they come.
So now it's just like another drivetrain option and most people care more about like roominess, comfort, materials, fit and finish, price, dealer experience, service, parts availability, and the rest of normal car stuff. So i think Toyota will keep its relative rank vs existing players in the medium term.
Barring geo-political issues (*), the Chinese brands will probably be in the mix the same way Koreans are...
i mean they still have a cheaper labor advantage and government support so they MAY end up dominating over everyone. But like idk there's much special sauce in the drivetrains anymore. (one advantage of the Chinese new cos is that, like Tesla, Rivian etc they don't have to perfect ICE performance and reliability which is much more finicky and niche than motors/batteries/inverters)
*) i admit i'd be a little concerned to have a Chinese car on the off chance of remote monitoring and kill switches... and depending on a Chinese company for support and spares. Though like... i like Lenovo laptops so...