GameSetWatch looks at the moral middle ground of semi-official company organs. Otherwise known as adverblogging, GSW singles out Three Speech, a blog dedicated to the PlayStation 3. Though the site purports not to be a 'part of' Sony, they have insider access and company knowledge that separates them from your average blog. All this raises some trust issues, which the post explores: "You know, this 'free and open' is true to some limited extent, but why weren't there any difficult comparative questions asked about Xbox Live Arcade in the Harrison interview on E-Distribution? Surely the fact this is for a Sony site makes a difference? (The earlier discussion on SIXAXIS is a bit more rigorous in terms of asking tricky questions, mind you.) I'm aware that the interview was _largely_ just informational, and there are some tautological ways round this. But how about Sony just give Fahey a no-holds-barred interview with Harrison that would run in full on GI.biz, and then reprint the bits they want to? Or wouldn't that be bloglike enough?" Russ Pitts has a further exploration of this subject at the Escapist Lounge blog.