When A Blogger Meets Public Relations 193
fermion writes "The New York Times is running a story on the evolving relationship between PR departments and bloggers, specifically between the Wal*Mart PR people and sympathetic bloggers. The interesting thing in this story is not so much the astroturfing, which is old news, but the transformation of blogging from a personal statement to a corporate bullhorn. The bloggers mentioned in the story, who presumably are able to articulate their own opinions, received Wal*Mart email and began to simply copy the PR text into the blogs. What is the use of a blog if bloggers are just going to copy sentences and sentiments from the puppetmaster's email?"
Nothing new (Score:5, Informative)
Wait, I don't understand. This is news? I thought it was common knowledge that a large portion of bloggers (the majority?) simply copy text from elsewhere as their "blog". Take Digg [digg.com] as an example. Digg integrates with many blogging services, allowing users to write commentary on the story, and link back to the Digg page from their blog. The feature is quite popular as most of the front page stories have a "blog" attached to them.
Now with such a feature, you would expect each blogger to provide insightful commentary on the issue at hand, right? Wrong. The majority of the blogs do nothing more than replicate the exact text from the Digg story. Not only are these blogs redundant, but they add another level of indirection to anyone who might happen upon them. ("Oh, so I go from blog, to Digg, to Link, right?") Ok, so the better blogs have a direct link AND a Digg link. But this is really nothing more than sydication of rather fluffy content.
Here's a few examples of what I'm talking about:
http://nik-hil.blogspot.com/ [blogspot.com]
http://www.r00tware.com/ [r00tware.com]
http://hackerslife.blogspot.com/ [blogspot.com]
http://www.petesblog.com/ [petesblog.com]
These are examples of "real" blogs with sydicated Digg content mixed in:
http://jacobsonster.blogspot.com/ [blogspot.com]
http://howgoodisthis.wordpress.com/ [wordpress.com]
Now these blogs aren't entirely without value. In many cases, it's a way of aligning your tastes with those of a particular blogger. i.e. That blogger only links to articles you want to know about. It's also good for the site that's being Dugg, as they have more links to their site.
But no, there's nothing magically articulate about bloggers. Plenty of them are happy to syndicate.
Re:Nothing new (Score:5, Informative)
Just like the moveon paper-spammers (Score:1, Informative)
Astroturf blog and newspaper spamming.
Key blogger's response (Score:5, Informative)
Walmart, Astroturf, and Plan B (Score:2, Informative)
Re:Always low prices...thanks to your tax dollars (Score:2, Informative)
And, for those praising Wal-Mart's economic "efficiency", please explain the advantage to the economy of forcing into leases the provision that no competitor can use the buildings after Wal-Mart moves out? The country is littered with crumbling ex-Wal-Mart centers, paid with your tax dollars.
Re:Payment for work done is not exploitation., (Score:2, Informative)
Unfortunately, the reality of the exploitation does not match your rhetoric. They were purposely leading them to public assistance, rather than providing them basic benefits.
For the World's biggest retailer, [forbes.com] how can you not think that this is wrong?
Re:"What is the use of a blog. . .?" (Score:2, Informative)
Arnold Kling published an article long ago which elaborates on the theme:
http://www.corante.com/bottomline/articles/200206
Lies, damn lies, and statistics... (Score:4, Informative)
Wal-Mart has a lot of employees (1.7 Million). It is a BIG company. Everything else follows from there.
The full-timers do have insurance. But there many are part-timers who do not, just like many other businesses. Seems to me, giving instructions for finding free clinics is more of a public service for those employees who need it than an exploitive scheme. Do other companies tell their non-covered employees about free clinics?
You might as well say Poor people exploit the taxpayer by using government services .
Exploiting the US Taxpayer Did you know that Wal-Mart has 1500 International stores (3600 US)? Does Wal-Mart exploite the taxpayes of these other countries too?
How does Wal-Mart compare to any large employer? How much health care does McDonalds provide for part-time employees? How about Starbucks - they have lots of part-timers.
I don't know what all this hatred of WMT is, of late. What's the difference between a valid business model and an evil scheme? I guess it has to do with how big you are. At the end of the day, I think it all comes down to the fact that WMT has money and other people want to get at it because it is there.
Let's check that last one... Is Wal-Mart making "obscene" amounts of money? WMT [yahoo.com]
Profit margin: 3.6% - Doesn't look obscene to me, Sure it is billions of dollars. MCD makes 12.7% and so does PEP. TGT (Target) makes 4.58% - maybe they exploit their workers even more to squeeze that extra 1% profit out of them.