joeykiller writes "Search Engine Watch reports that Amazon now lets you add your own search to their A9 search engine. Users can opt-in to use additional search engines in addition to A9.com's own when searching. Amazon has chosen to use an extension of RSS 2.0 for this, and hopes that this format will enable search syndication in the same way RSS did for content. Several add-on searches are available already, among them New York Times, Wikipedia and NASA."
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