Use the comparison tool below to compare the top Public Relations software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
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All stakeholder engagement activities can be managed from one platform. Additional modules can be added to strengthen governance, environment, and social areas. Borealis' Stakeholder Engagement module gives you the tools to create more effective engagement plans, strengthen relationships with stakeholders, and align processes with industry best practice. To simplify your day, the Stakeholder Engagement module centralizes all stakeholder information and makes it easily accessible. Build stakeholder trust with a proven methodology Plan Connect engagement strategy to execution. The mapping tool in Borealis makes it easy to analyze stakeholders to prioritize the allocation of resources. Engage Communicate with stakeholders in a more relevant and timely manner. Borealis uses AI-driven machine learning to keep records clean and up-to-date. Measure Prove compliance with ever-evolving standards. Borealis lets you easily track and progress, generate reports and documentation, and demonstrate the impacts of your efforts.
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Tractivity
Tractivity
Tractivity stands out as the leading stakeholder relationship management (SRM) software in the UK, consolidating all one-to-one engagement and communication into a unified platform. Extensively utilised across both public and private sectors, Tractivity provides global organizations with the means to effectively manage projects while fostering trusted relationships with communities and stakeholders. Tailored to enhance efficiency and promote impactful stakeholder engagement, Tractivity addresses challenges such as siloed working, suboptimal engagement management, insecure data storage, and fragmented data. Empowering you with a comprehensive suite of tools, Tractivity enables the creation of influential communications. Seamlessly execute successful stakeholder engagement projects and consultations from inception to completion by leveraging a single source of truth. -
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The hyper Content & Digital Asset Management Server allows organizations to have complete control over all digital assets. It also automates processes and reduces costs. You can access all rich rich content by easily integrating it into the creative workflows of both internal and external teams. You can ensure process control through collaborative approval. Use Social Media Networks to share the content. To promote and assure the success of rich content, create customized Brand Portals.
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SeoSamba Marketing Operating System (MOS)
SeoSamba
$99.00/month The Marketing Operating System (MOS) from SeoSamba is a cloud-based marketing software that's ideal for both small businesses and multi-location enterprises. Your SeoSamba Marketing Opera System includes a number of high-performance tools that will help you build a strong, no-nonsense digital presence. You can access SEO tools, Google and Facebook review tools, email marketing tools and social marketing tools including a smartphone app, VoIP telephony, call tracking tools and text marketing and messaging tools. SeoSamba MOS seamlessly integrates to SeoToaster Ultimate CRM. It also features two companion mobile apps, a social media and lead & CRM app to help you manage your business while on the move. Solution providers can private-labeled SeoSamba MOS. -
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Prezly is a powerful CRM and communications tool that allows PR agencies and teams to achieve better coverage, influencer engagement, stronger relationships with clients, and greater media coverage. Prezly is simple and easy to use. It helps teams communicate and work together effectively, speed up workflows, reach stakeholders quickly with beautiful multimedia emails and create super-functional online newsrooms. Prezly allows you to easily keep track of all your contacts (e.g. bloggers, media, board members, and employees can easily keep track of all their contacts).
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Pressat offers an affordable press release distribution service tailored for businesses eager to share their narratives with key media contacts both in the UK and globally. Effortlessly connect with journalists, influential figures, and essential stakeholders through our streamlined distribution platform. Expand your reach with additional channels via the Press Association and NASDAQ OMX circuits. If you need to target a particular demographic, take advantage of our professional translation services for your press release. Our fast and secure regulatory disclosure service caters specifically to UK and EU listed companies. With the assistance of our skilled UK copywriters, you can transform your news ideas into compelling narratives quickly and at a fixed price. Access our comprehensive and current media database to identify and engage your desired audience efficiently. Experience a seamless news launch with our user-friendly submission process—just fill out the necessary fields and you're all set! Our dedicated team of public relations specialists is always available to provide guidance and support to help you meet your communication objectives. We are committed to ensuring that your message reaches the right people effectively!
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Teamogy can cover all your company's needs. More time for core business. Increased cooperation Profitable increase Projects that are professionally managed. All in one! Your core business, creativity, projects, clients, should be your top priority. Even if one person works remotely, work together smoothly. All you need to do is use a web browser and an internet connection. Get a complete overview of your company's operations, on-demand and up to date, including job management, important documents and time tracking and management and financial results. Teamogy allows you to schedule tasks and time for your employees on specific clients. You can also track the time spent. You know what your people are doing right now and how effective they're being. It is used by many satisfied agencies all over the globe.
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Create impactful influencer marketing campaigns by sifting through a vast array of influencer insights to identify those who resonate with your target audience. Discover business profiles and social media influencers across various niches and locations effortlessly; simply enter your keywords to tap into our extensive influencer database, complete with millions of profiles and their contact information. Both influencer marketing and APIs offer robust methods to broaden your reach among specific audiences. Influencers possess dedicated followings and can effectively drive traffic to your business. Streamline your influencer marketing and outreach efforts using our integrated CRM system, which allows you to add team members and manage your leads efficiently with filters and notes. Monitor conversation histories, track email interactions such as opens, clicks, and replies, making team collaboration seamless and efficient. Replace cumbersome spreadsheets and multiple tools with a single, cohesive solution that organizes your projects, clients, and communications all in one place. Utilize filters, leave detailed notes, and assign access rights to each team member for enhanced organization and workflow management. By leveraging these features, you can ensure that your influencer marketing campaigns run smoothly and yield optimal results.
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iCrowdNewswire
iCrowdNewswire
$250 1 RatingReach the right audience, at the right time with press release distribution that delivers the right results. iCrowdNewswire’s innovative distribution incorporates the latest AI technologies to instantly boost awareness by marketing your press release for added value that makes the iCrowdNewswire difference. Our easy-to-use system empowers communicators to maximize reach and deliver results with professional reporting and clear insights. -
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Utilize 24-7 Press Release, an innovative cloud-based platform designed for seamless distribution of news to both conventional and online media channels. This service enhances the exposure of users' announcements across various media outlets and the internet. Additionally, 24-7 Press Release offers valuable tools for generating publicity, sharing content on social media, and achieving maximum visibility at a cost-effective rate. With its user-friendly interface, it simplifies the process of getting your news in front of the right audience.
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Bookizer streamlines the process of tracking media coverage by transforming it into a polished pressbook that features screenshots, video clips, and relevant metrics from online reports. The platform allows users to customize the collection of screenshots and metrics to suit their needs. It offers a professional presentation format, either as a PDF or an online link, making it simple to share with clients. By automating tedious manual tasks, Bookizer takes the burden off PR professionals, enabling them to focus on strategic initiatives. We aim to facilitate the work of PR experts, which is why we emphasize the importance of smart automation for those with limited time. With Bookizer, you can effectively measure the outcomes of your campaigns, keep everything organized, demonstrate your impact, and modify your strategies as necessary. Accessible from any device, Bookizer allows you to view reports, make adjustments, and collaborate with clients whenever and wherever you need, ensuring constant connectivity and efficiency in your PR efforts.
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Consolidate all your tools within one unified platform. Created using Ruby on Rails, akin to the technologies employed by Airbnb or Twitter, Babbler3000 is designed with accessibility for the general public in mind. Effortlessly switch between various features without the hassle of intricate software systems, as Babbler3000 prioritizes an exceptional user experience. Monitor your campaign KPIs in real-time, and streamline the generation of your personalized reports through our intuitive graphs, data sets, and trends. With Babbler3000, you can enhance productivity while making the tasks of journalists and team members more manageable. Ultimately, this platform provides a solution that not only saves time but also improves collaboration across your organization.
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BuzzStream
BuzzStream
$24 per month 1 RatingBid farewell to the hassles of tedious list creation and ineffective email outreach with the leading CRM designed for outreach. BuzzStream serves as a comprehensive outreach platform that not only keeps you organized but also enhances your digital PR and link building efforts, catering to teams of all sizes from solo practitioners to larger groups. This powerful tool uncovers essential metrics and contact details for potential prospects, while simultaneously enabling you to compile a database of previous promoters, resulting in significantly increased links and traffic. By leveraging BuzzStream's features for building press lists and pitching, you can secure the placements you and your clients rightfully deserve. Rather than spending excessive time on spreadsheets, focus your energy on link building and cultivating meaningful connections. BuzzStream excels in researching prospects, tracking links, and facilitating effective outreach, ensuring your content receives the attention it merits through earned media. With BuzzStream, you not only create targeted lists but also effectively engage with influencers to achieve genuine distribution for your content, ultimately maximizing your outreach results. -
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PressCable
PressCable
1 RatingWe have reinvented the press release. PressCable is a platform that provides content creators, brands and storytellers with access to large-scale online newsaggregates and distributors. This ensures everyone has equal access to news and helps build brand awareness. We have created a simple and well-structured platform that allows companies of all sizes to gain easy access to authoritative and high-quality web entities. -
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VIZ RELEASE
Viz Release
$99 1 RatingVIZ RELEASE ensures that every press release is disseminated to a variety of print media, including newspapers, magazines, trade journals, and technical publications, as detailed in our comprehensive media outlet list. Additionally, our distribution extends to television, cable networks, radio stations, and beyond. We not only connect with individual journalists, but also see a significant number of platforms posting each release online, thanks to the involvement of countless online news sites and media outlets that automatically share our content. This is accomplished through the use of RSS and FTP feeds, guaranteeing that each outlet receives every press release promptly. Our targeted approach focuses on journalists and media outlets that specifically cover the relevant topics of each release. With a media list boasting 124,592 outlets across 195 countries, we provide extensive reach for your announcements. After distribution, you will receive a detailed report outlining which recipients accessed your press release. Moreover, VIZ RELEASE press releases serve as an excellent strategy for generating backlinks that enhance your website's SEO. Each release is carefully optimized to maximize its SEO advantages, ensuring your online presence is significantly bolstered. The systematic approach we employ guarantees that your message reaches the right audience effectively. -
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Prowly
Prowly
$258Prowly is a public relations management platform for growth-focused professionals who want to enhance their organic visibility and storytelling through earned media. From finding contacts, creating pitches, comprehensive engagement analytics, media monitoring and delivering reports to clients and stakeholders, Prowly blends creative spirits with industry-relevant technology through personalization features, custom recommendations and actionable insights based on concrete data. With a commitment to exceptional customer service, we’re dedicated to understanding and meeting our clients' every unique need. -
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Propel
Propel PRM
$199/month Propel is a PR tool that streamlines your media outreach. From building media lists, pitching journalists, managing campaigns, monitoring coverage, to analyzing data - Propel does it all. With both Gmail and Outlook integrations, pitch from within your native email. Save hours on pitching and reporting, giving you back the time you need to do the work you love. -
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PressPoint
PressPoint
$199.00/month PressPoint is an innovative press generation tool that assists users in strategically identifying, pitching to, and maintaining contact with bloggers, journalists, and influencers. This platform empowers businesses to locate any writer who has covered their company within a few days, regardless of the language of the article. Additionally, PressPoint streamlines manual tasks, facilitating the development of new connections with journalists as they engage with pertinent subject matter. By enhancing the outreach process, PressPoint fosters more effective communication and collaboration between companies and media professionals. -
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ReviewTrackers
ReviewTrackers
$69/location Reviewing your business allows you to see it through the eyes of potential customers. They will show you where your business is losing market share and how it compares to the competition. ReviewTrackers is dedicated to creating simple, useful technology that bridges between the customer and the brand. Our software helps businesses understand their customers better, build trust and uncover the insights that will help them grow their business. -
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Presspage
Presspage
$399.00/month Presspage is an all-in-one platform that helps communications teams save time and get great PR results. You can streamline your PR workflow with one platform that is elegant and simple. No more Excel spreadsheets, databases or email tools. Your team can be more efficient, collaborative and proactive, without the need for prior IT or coding knowledge.On-boarding your teams can be a major hurdle when adopting a new tool - but not with PressPage. We are there for you every step of your journey. -
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Releasd
Releasd
$199 per monthGenerate engaging coverage reports that feature robust automated metrics, enabling you to present PR activities and analytics to busy stakeholders in an easily digestible and visually appealing manner. With complete flexibility in design, you can effortlessly drag and drop elements to customize reports for your specific audience without needing any technical skills. Make your efforts stand out by showcasing the entire spectrum of your PR initiatives on a single, concise page while leveraging powerful automated metrics. Present your hard-earned coverage in an engaging format and enhance it with a wide array of analytics, including our unique metric, Coverage Impressions. Additionally, you can send stunning emails by simply copying and pasting content into your work email, and you have the capability to create PDF reports with just a click. Releasd stands out as the top choice for PR teams aiming to produce highly customizable and captivating coverage reports. This truly versatile platform is not only suited for reporting but also for media relations and new business endeavors, ensuring it meets a variety of communication needs. -
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Anewstip
Anewstip
$99 per monthAnewstip is a powerful tool designed to assist entrepreneurs, PR specialists, and marketers in establishing connections with influential media figures. By accessing the world's most extensive database, users can easily identify pertinent media contacts. The Anewstip Search feature enables searches based on articles or tweets authored by these contacts. With an impressive index of over 200 million news pieces and 1 billion tweets from more than a million media professionals, Anewstip ensures comprehensive coverage. Anewstip Alerts serves as an efficient platform for tracking news articles and social media updates from key media influencers regarding your brand, competitors, or specific keywords of interest. Notifications are sent directly to your email whenever new relevant content emerges. You can utilize Anewstip Search to pinpoint suitable media contacts for your marketing initiatives, and then compile them into organized media lists that are consistently updated with the latest information. Additionally, if necessary, you can export these lists for your convenience. Furthermore, Anewstip Pitch leverages the in-depth contact data from the Anewstip database and your media lists, ensuring effective outreach. This combination of features makes Anewstip an essential resource for enhancing your communications strategy. -
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HARO
Cision
$19 per monthBecome one of the over 55,000 journalists and bloggers who utilize HARO to connect with sources! Start by providing your name, contact details, and the media outlet(s) you represent. Make sure your source request adheres to our established guidelines before sending it to the HARO editorial team for their assessment. It is essential to include a concise overview of your story, the specific qualifications you seek in an ideal source, and a deadline for pitches. After submitting, you can relax as HARO delivers pertinent pitches directly to your inbox and account. When you select a source, make sure to follow up for any additional details needed for your piece. HARO operates based on mutual trust, collaboration, and straightforward rules. It is crucial to familiarize yourself with our guidelines for journalists before making a source request. The HARO editorial team is empowered to take necessary actions should any journalist breach these guidelines. When pitching, use the masked email address provided in the source request and ensure you answer all the journalist’s questions, meet any outlined requirements, and include a bio with your or your client's contact information. By doing so, you enhance your chances of receiving the most relevant and useful responses for your story. -
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Respona
Respona
$95 per monthTo enhance organic traffic to your landing pages and blog posts, it is essential to establish quality backlinks. Engage with leading journalists in your field by crafting highly tailored pitches aimed at securing media coverage. Additionally, collaborate with pertinent bloggers and influencers to elevate your brand's visibility. Respona's AI assistant analyzes the work of these influencers, enabling you to customize each outreach pitch for improved response rates. Consolidate your outreach efforts on a single platform, managing everything from prospecting and pitching to reporting and analytics. With Respona, the right contacts for each opportunity are automatically identified, and the most current email addresses are provided through GDPR-compliant sources. Utilize Respona's live search engine to discover the most captivating blog posts, news articles, podcasts, and influencers relevant to your niche. Our unique algorithm effectively ranks the top-performing content based on the specific goals of your campaigns, ensuring you maximize your outreach efforts. By leveraging these tools, you can streamline your marketing strategies and enhance your brand's overall effectiveness in the digital landscape. -
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Link Affinity
Link Affinity
€69 per monthThis innovative approach positions you as a vital reference point within your industry. By pinpointing opportunities that enhance your expertise, authority, and credibility, you can improve your Google search rankings through an organic media presence. Effectively managing and developing your brand's digital public relations and link-building efforts will significantly boost your rankings. We have completely transformed the understanding, assessment, and implementation of link-building strategies, moving away from traditional methods employed by agencies and industry professionals. Every day, countless communication experts seek authentic collaborations to enhance the integrity and quality of their content. Leverage AI and machine learning to assess the true semantic alignment with your project. Our dedicated team will oversee your media relationships, ensuring you secure the most advantageous deals possible, ultimately elevating your brand visibility and reputation. This holistic strategy not only drives traffic but also fosters lasting connections within your sector.
Overview of Public Relations Software
Public relations software is a type of software that helps businesses, organizations, and other entities manage their public relations practices. It enables them to create and distribute press releases, engage with journalists, monitor media coverage and analyze trends in public opinion.
The most common uses of PR software are to automate the publishing process of press releases. These tools help users craft high-quality content that has been customized to target specific audiences. This software also makes it easy to schedule and track the distribution of these materials across multiple channels such as newswire services, online publications, blogs and social media sites. Many PR tools also provide automated reporting capabilities for tracking media coverage or measuring the success of campaigns over time.
PR software can also be used for outreach efforts such as building relationships with key influencers or conducting interviews with potential customers. Building a network of relationships with journalists can be done through contact management features built into many PR tools. It is also possible to initiate communication through email templates or use automated workflow processes that capture data from emails and other outbound messages for future reference.
Monitoring what's being said about a company or brand on social media is another important aspect of public relations work. Many PR tools have dedicated monitoring capabilities that allow users to track conversations on different platforms in real time so they can quickly address any issues or capitalize on favorable sentiment when it arises. Some solutions even allow users to analyze sentiment by topic or demographic group to identify trends within large data sets.
Finally, many modern PR tools come equipped with comprehensive analytics capabilities that allow users to measure key performance indicators (KPIs) such as total media impressions, website visits after receiving coverage, increased brand visibility online, etc. These powerful analytics dashboards help teams make more informed decisions by providing actionable insights they might not get from traditional metrics alone.
Reasons To Use Public Relations Software
- Increased Efficiency: Public relations software helps organizations to streamline their processes and increase productivity. By automating tasks such as media list management, press release distribution, and event tracking, public relations teams can save valuable time that would otherwise be spent on tedious manual work.
- Improved Reporting: Public relations software helps organizations track key performance metrics. By providing detailed reports that analyze the effectiveness of their campaigns, public relations professionals can measure success and make informed decisions about future strategies.
- Easier Communication: Public relations software provides an efficient way for PR teams to stay connected with one another. With features like centralized messaging boards and automated notifications, members of a team can quickly share updates or find information even when they’re on different continents.
- Enhanced Brand Awareness: As part of a larger marketing strategy, public relations software can help organizations raise awareness about their brand among key audiences. With tools like media monitoring, companies can track how their brand is being talked about across different channels and use this data to improve communication efforts.
- Cost Savings: Public relations software helps reduce costs by eliminating the need to hire additional staff or purchase expensive technology systems. It also reduces the amount of paper storage needed since most digital records are easily accessible from anywhere in the world at any time with just an internet connection.
Why Is Public Relations Software Important?
Public relations software is an essential tool for modern businesses of all sizes. In today’s highly competitive environment, it is increasingly important for organizations to stay up-to-date on the latest news, trends and industry developments. Public relations software can help them do just that - by managing communications, monitoring media coverage and measuring success.
First, public relations software can help streamline communications with internal stakeholders and external audiences. It eliminates time-consuming manual processes by automating message creation, distribution and follow-up activities. This allows organizations to create more effective campaigns that reach a wider audience in less time. Additionally, it enables users to gather feedback from their target audience so they can better tailor their communication efforts accordingly.
Second, public relations tools enable organizations to monitor what’s being said about them in the media. With automated keyword search capabilities, users can gain insight into how their company or brand is being perceived by others in the industry. They are also able to track competitor activity as well as other topics related to their business through regular media searches. As a result, they will be able to quickly react to any press coverage or reputational risk before it spirals out of control or generates negative sentiment towards their brand image or bottom line.
Finally, these tools provide analytics features that allow users to measure the success of their public relations campaigns over time such as website traffic numbers and engagement rates across different channels like social media platforms and email marketing programs, etc. This ensures companies are able to get maximum ROI from every PR dollar spent resulting in tangible results for stakeholders.
Overall, public relations software offers organizations a comprehensive package capable of handling all aspects of PR management including research & planning activities, monitoring & reporting services as well as analytics & measurement tools. Therefore it is not surprising that this technology has become an indispensable resource for managing the communication efforts between companies and potential customers alike effectively.
Features Provided by Public Relations Software
- Media Monitoring: Public relations software offers tools to track media coverage such as news articles, blog posts, social media mentions, and press releases. This allows PR teams to gauge public opinion of their brand and analyze the performance of their campaigns.
- Relationship Management: The software also contains tools dedicated to managing relationships with members of the press and other influencers, which helps build a network of contacts that can be leveraged for future outreach campaigns.
- Content Distribution: Many PR platforms have integrations with major outlets that can be used to distribute content quickly and efficiently without having to go through manual submission processes. This includes industry-specific newsletters, popular websites, and relevant trade publications.
- Analytics: Public relations software provides real-time analytics on the progress of campaigns. This data is used to measure campaign effectiveness and to optimize future campaigns.
- Team Collaboration: Most solutions offer tools for teams to collaborate on projects in an organized way with project management tools and visual timeline tracking. This helps keep teams on task and ensures everyone is on the same page when working on campaigns.
Who Can Benefit From Public Relations Software?
- Business Owners: Public relations software can be used by business owners to write and manage press releases, create media contact lists, track PR campaigns, and measure brand sentiment.
- Journalists: Journalists can use public relations software to search for relevant press releases, keep up with company news, find contact information for sources and schedule interviews.
- Communications Teams: Public relations teams can leverage this software to streamline the creation of PR materials like corporate videos and articles. They can also monitor what’s being said about their company online in order to respond quickly when necessary.
- Marketers: Marketers use these tools to identify target audiences for their campaign messages as well as track performance over time. This helps them optimize strategies that increase ROI from their PR efforts.
- Social Media Managers: Social media managers rely on public relations software to identify trending topics related to their brand, craft compelling content around those topics, and deliver timely responses when interacting with followers on social networks.
- Event Planners: Event planners use these tools to automate the process of reaching out to potential attendees, promote events ahead of time via press releases or email campaigns, and track user engagement during the event itself.
How Much Does Public Relations Software Cost?
The cost of public relations software varies widely depending on the features and services included. Generally, pricing for basic public relations software can range from free to several thousand dollars per month, with the more comprehensive packages typically costing more. In addition to monthly subscription fees, some companies may charge extra for additional users or advanced features.
For budget-conscious businesses, there are a variety of online tools that offer very limited services without any charge at all. Basic software applications can often be found for less than $100 per month and provide an adequate solution for teams just getting started with PR technology. On the other hand, larger organizations may benefit from investing in premium solutions with robust monitoring and messaging capabilities as well as personalized customer service that can range in price up to several thousand dollars each month.
When evaluating public relations software options, it is important to consider what features you will need in order to meet your organization's goals most effectively. Those looking for a comprehensive suite of capabilities should be prepared to invest a bit more money into their software solution but could potentially save time and resources in the long run if the right tool is chosen.
Public Relations Software Risks
- Data Breach/Security Risk: Public relations software can store large amounts of confidential customer data, making it vulnerable to malicious cyber-attacks. Companies must ensure they have the right security measures in place to protect this data from threats such as hackers and malware.
- Reputation Damage: Inappropriate use of public relations software can result in serious damage to a company’s reputation. For example, if an employee sends out an offensive tweet or posts inaccurate information about a product launch, it could cause significant harm to the company’s brand.
- Legal Vulnerability: Depending on how a company is using its public relations tools, there may be legal risks involved if someone takes offense at something released into the public space by the PR team. This type of negligence could potentially lead to costly lawsuits or fines for a business.
- Misuse of Resources: If employees are not adequately trained on how to use public relations software properly, they may end up wasting time and resources trying to find the right solution or tool for their needs. Additionally, they may make mistakes while using the software which can slow down operations and cost time and money.
- Software Compatibility Issues: Different types of PR software have different capabilities so it is important that companies choose one that is compatible with their existing systems and processes. If they don't carefully evaluate what they need before purchasing a PR solution then they may find themselves stuck with incompatible technology down the road causing more delays in getting their message out effectively.
What Software Does Public Relations Software Integrate With?
Public relations software can integrate with various types of software such as marketing automation, customer relationship management (CRM), analytics, media monitoring, and social media management tools. This integration allows users to gain insights from combining data across departments and platforms. For example, a company may use analytics software to track how their campaigns are performing on different social media platforms. By integrating the analytics results with public relations software, the user can better identify which tactics are generating positive results. Additionally, using CRM software in conjunction with public relations software enables the user to create more personalized messages when engaging with customers or prospects. Finally, media monitoring tools can help alert users to any news related to their brand or industry so they can take action immediately if needed.
Questions To Ask When Considering Public Relations Software
- What type of media monitoring capabilities are offered by the software?
- Does the software have a pre-set list of keywords to help track conversations?
- Is there an option to set custom keyword lists or phrases specific to our needs?
- How accurate is the reporting on PR performance metrics?
- Are reports easy to understand and generate quickly so that we can make informed decisions quickly?
- Can data be exported in various formats such as Excel, CSV, or PDFs for further analysis?
- Does it have advanced reporting features like measuring return on investment, sentiment analysis, and competitor insights?
- Is there an integrated content creation tool allowing us to tailor messages for different audiences?
- Can we create customized internal workflows for campaign approvals, task management and team collaboration activities within the platform?
- How secure is the platform - does it offer two-factor authentication (2FA) and other security protocols in order to protect client data from unauthorized access and breaches of confidentiality agreement