AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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DropTrack is a software program that helps independent artists, record labels, and producers promote their music. DropTrack helps you get your music heard by industry professionals such as bloggers, global DJs, radio stations, music supervisors and playlist curators. DropTrack gives real-time analytics and feedback on who listened and when.
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Prezly
Prezly is a powerful CRM and communications tool that allows PR agencies and teams to achieve better coverage, influencer engagement, stronger relationships with clients, and greater media coverage.
Prezly is simple and easy to use. It helps teams communicate and work together effectively, speed up workflows, reach stakeholders quickly with beautiful multimedia emails and create super-functional online newsrooms. Prezly allows you to easily keep track of all your contacts (e.g. bloggers, media, board members, and employees can easily keep track of all their contacts).
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EasyPR AI
Streamline your queries and enhance your pitch writing to maximize efficiency and increase media exposure. Develop valuable backlinks and foster connections within the media landscape. Utilize intelligent keyword searches and AI-generated query summaries to assess the domain authority and domain rating strength of media outlets. Benefit from an AI-driven personalized email pitch writer, along with daily keyword email notifications, in-depth query analytics, and a comprehensive journalist database. Simply click to send an email that includes a pre-filled subject line and message body. Enjoy new filter labels and a new filter option based on creation date. Organizations can track usage with a token system (30 tokens for early beta participants), where each pitch generated consumes one token. Moreover, these features collectively enhance your outreach strategy and ensure you stay ahead in the competitive media environment.
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