AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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D&B Hoovers can help you create a more profitable relationship from prospect to client faster. Find key prospects and growth opportunities. D&B Hoovers, a sales acceleration solution, provides a faster path to prospect to profitable relationship through the use of data and analytics. B2B sales professionals can connect with customers faster to grow their businesses. Access detailed intelligence on over 120 million business records. Provide insight and intelligence into the tools that your marketers and sellers use every day. A user-friendly interface and automated workflow features, including triggers, alerts and smart lists, as well as intuitive search and conceptual search. D&B Hoovers combines Dun & Bradstreet's largest commercial database with sophisticated analytics to provide a rich sales intelligence solution. D&B Hoovers provides dynamic search and list-building capabilities as well as realtime trigger alerts, detailed company profiles and valuable research reports.
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Muck Rack
Welcome to your ultimate platform for cultivating relationships, where you can bid farewell to outdated media directories: Muck Rack’s advanced search engine empowers you to find and engage with pertinent journalists far more efficiently than traditional media databases. The process of creating and distributing media lists has never been simpler, and with automatic updates, you can finally eliminate the hassle of managing outdated contact lists. Stay informed: Receive timely notifications in your email whenever journalists cover topics related to your company, campaign, rivals, or any specific keywords. This means you'll always know which individuals to reach out to, the essential narratives that need your attention, and the current events that could influence your brand. Highlight your contributions: Muck Rack transforms the data from your PR efforts into clear, professional reports that are easy to understand. You can effortlessly create presentation-ready PDF documents or export raw data in Excel format, allowing you to effectively demonstrate the impact of your work on critical business indicators. Moreover, this innovative platform not only streamlines your outreach but also enhances your overall PR strategy by providing valuable insights.
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PRmax
Our powerful and easy-to-use PR software will help you maximize your media coverage. You can find the right contacts, create lists, pitch your story, and then relax and monitor your success. The most accurate UK, European, and Global media database. You can drill down to find the best editorial opportunities, critical dates, and deadlines. One-on-one communication with selected journalists. You can target the media with pinpoint precision. Monitor all media with infinite search criteria and unlimited clippings. PRmax monitoring tools allow you to monitor your social media mentions, and engage in meaningful conversations.
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