Best Programmatic Advertising Platforms in Africa

We want to usher in a new era of digital media where consumers, content creators and brands can all engage in meaningful and positive ways. Keep up-to-date with industry trends by reading our ad tech blog and programmatic blog. Learn our native advertising tips and tricks. MGID is one the first native performance advertising platforms in the world. It services thousands of publishers and millions of news stories each day. This allows advertisers to target consumer interests without disrupting their online experience. MGID's performance-driven approach ensures that customers' websites are visited by relevant, engaged, and genuinely interested visitors. This increases traffic and revenue, while maintaining the quality and relevance online users demand. MGID was established in 2008 and has been providing quality content distribution to entertainment and lifestyle publishers around the world.

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization. The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.

Afront is a programmatic advertising platform that enables marketers and affiliates to create highly targeted advertising campaigns across all channels and formats. The company has absorbed the most advanced advertising technologies and progressive practices to define the modern advertising landscape. Afront is a high-performance advertising platform that focuses on native, push, OnClick and In-page ads. This unique ecosystem helps advertisers achieve outstanding advertising results and boost brand awareness and ROI. What we offer: Afront provides access to the self-serve advertisement platform, which allows you to easily access high volumes and top-quality ad traffic across all business verticals. Our ad tech platform is powered by programmatic algorithms and automatically finds the best placements based on your budget and targeting requirements.

Where programmatic meets media. All media. Adobe is the only independent ad platform to unify and automate all media, screens and data. The days of siloed media are over. Businesses need automated media buying with a demand side platform to propel their digital advertising strategy. You can choose the DSP that will give you the advantages of being able to cost-effectively and efficiently implement your strategy, accurately forecast outcomes and provide a customer experience that is pleasant. Forrester has consistently named Adobe Advertising Cloud a Leader in its field. Find out how we can help your company become a leader. A unified demand-side platform makes it easier to visualize an omnichannel strategy. Adobe Advertising Cloud DSP, the most comprehensive and agnostic platform, gives you access to all media inventory and all the tools for quality control, measurement, and measurement.

Google Ad Manager is now available. Google Ad Manager (formerly DoubleClick For Publishers) is a complete platform that allows you to grow ad revenues and protect your brand wherever people are engaging, watching, or playing with it. You can get the best value for every impression, provide better experiences, and manage all aspects of your ads business from one integrated platform. Many digital advertising products have been created without considering the user experience. We believe that you should work with the user to get better results. Ad Manager is a tool that can help you manage your advertising business and increase your revenue in any industry. Ad Manager provides robust tools that can scale to meet the needs of growing businesses. Take a look at our solutions to find the right fit.

Advertisers get high-quality direct traffic to maximize their reach and ROI. Publishers receive highly performing ads to help them monetize their websites. We offer total flexibility and support all ad formats for all users, worldwide. We can provide high-quality Direct Traffic to any country you want. Our platform is optimized for campaign optimization to achieve the desired ROI for Advertisers as well as high revenues for Publishers. Our dedicated support team is available to assist you 24 hours a day to help you achieve your revenue and performance goals. We offer Publishers a great ECPM and high revenues while still maintaining a great user experience. Our proprietary optimization tools and our large number of direct advertisers help us achieve this. Our ad placements range from native push notifications to full screen ads. It takes just 5 minutes to get your ad placed and ready to go live.

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

We make it easier for e-commerce companies to compete. Our AI acts as a team of expert marketers, helping you to grow your brand and increase sales. AdRoll's growth marketing platform will help you build a brand that customers love, turn more customers into customers, and increase customer loyalty. AdRoll is a growing network of over 37,000 brands. Find more people who will fall in love your brand. Our proprietary AI and advanced audience targeting combine to create awareness and drive new site traffic. Inspire action through ads, email, or your online store. Combine what you know about customers with our over 1.2 million shopper profiles to find items they will love and buy. To drive growth, go beyond customer acquisition and leverage your customer relationships. Personalized cross-channel experiences that are relevant and personalized will increase loyalty and lifetime value (LTV).

How Agencies Can Thrive. Discover the self-serve platform for programmatic advertising used by North America's top digital marketers. StackAdapt is more than a Demand-Side Platform. It is a market-leading technology and a team of people who understand advertising and agencies and strive to exceed client expectations. StackAdapt is the only company that offers no monthly minimums to ensure that they are in line with seasonality of brands, campaigns and the market. The StackAdapt Creative Studios' expertise will ensure that you get the best performance from your programmatic media mix with outstanding creativity. The expertise of StackAdapt Creative Studio will ensure that you get the best performance from your programmatic media mix with outstanding creativity. Scale. Scale.

Programmatic Advertising Platform for media buyers, agencies, and brands. There are many programmatic advertising platforms. Traffic Roots DSP allows you to target your audience precisely. You can update campaigns and review reports right away. You will see an immediate increase in website traffic and engagement. Our new data for ad targeting allows you to reach your customers. Keep your brand visible online. Feature ads in lifestyle magazines and apps. Are you looking for more mainstream publications? We have you covered. Traffic Roots is an innovative and fast-growing advertising technology company. We develop technology to maximize revenue for digital ecosystems, with a focus on the cannabis industry. Our secret to innovation is building, breaking and improving technology at an extraordinary scale.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

A great ad delivered to the right person is powerful. AdCritter, an advanced programmatic advertising platform, allows you to target your ads to the most likely buyers. With an easy ad builder and thousands of premade ads for almost every type of business, AdCritter simplifies ad creation. Modern ad tech can be both intimidating and powerful. Geo-targeting, audience targeting, interest-based targeting and keyword targeting are just a few of the many options available. CRM matching is another option. AdCritter offers all these technologies and more, but they are easy to use and understand. Great ads are the foundation of any great ad campaign. AdCritter makes it easy to create professional-looking ads in just a few clicks. Want something even simpler? You can choose from thousands of pre-designed ads that are tailored to your business niche. We will even keep them up-to-date for you. Programmatic is used by the largest companies because it works. You can now do the same.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Digital advertising is yours to control. Our all-in-one digital advertising platform allows you to run programmatic ad campaigns on any scale. Find the right targeting tactic for your campaign goals. Easy campaign setup and personal assistance. No matter what campaign goals, you can quickly manage and optimize multiple advertisers or programmatic ad programs. You can plan and execute campaigns efficiently and easily with customer onboarding and digital advertising software that is easy to use and rich in features. You can launch highly targeted campaigns using custom audiences that are created from first- or third-party data. You can also target specific areas or based on page categories and web content. Our tools allow you to seamlessly combine third-party and first-party data to create custom audiences made up of your most valuable users.

BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities.

Google AdX, formerly DoubleClick Ad Exchange, is a programmatic exchange that allows publishers and ad networks to sell their inventory in real-time. It uses real-time bidders (RTB) for determining the price of each impression. This is essentially an online auction where advertisers compete to display their ads on the publisher's site. Google AdX offers publishers many benefits. AdX partners up with a variety of advertisers including major brands, agencies and ad network. This allows publishers to reach a much wider pool of advertisers than they could on their own. AdX RTB ensures publishers receive the highest possible revenue for their ad inventory.

The title and image of the ad format are perfectly matched to the content on the site. Native ads are displayed in the most visible areas on the page, and thus, this format is good for results and interaction. Native advertising is more efficient than any other format. Users are more likely click on the ad which leads to a purchase or conversion. Native advertising is integrated into the site's content and provides a high CTR. In-page push ads look like classic push notifications, but the user does not need to subscribe in order to receive them. This type of advertisement is displayed directly on a website when the user is there. This is a native side-banner that includes the title, description and an icon.

DecenterAds provides a demand-side platform for direct advertisers, agencies and other intermediaries. DecenterAds is a cutting edge infrastructure that can easily be customized for programmatic companies. It is designed to facilitate RTB trading. The product connects advertisers with publishers in all possible locations, according to IAB Standards. DecenterAds is a cost-effective, powerful solution that offers transparent, real-time reports and powerful billing support. The platform uses Machine Learning Technology to help build a digital ad business within the programmatic eco-system.

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

Xandr is a global advertising firm that offers a data-enabled platform for premium advertising. Their platform optimizes returns on investment for both buyers, and sellers, while maintaining a commitment towards an open marketplace. Xandr offers Invest DSP and Monetize SSP solutions, which allow advertisers to connect to their audiences and publishers in order to drive monetization. Xandr has a significant global footprint, operating across multiple continents. This makes it a valuable platform for brand owners looking to expand their global reach.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

Magnite is the largest independent sell-side advertising platform in the world. We can help you win in every channel, every format, and on your terms. We don't compete with you. Instead, we work for your success. This means you have full access to all we have: our tech and teams to keep your technology up-to-date, our deep experience to guide and our independence to offer open-minded advice. There are no hidden fees or walls around our garden. Every dollar you spend goes further. You have access to our global scale, fraud protection and top-notch tech to help find more audiences wherever they are. Magnite (NASDAQ MGNI) is the largest independent sell-side advertising platform in the world. It combines Rubicon Project’s programmatic expertise and Telaria’s CTV leadership. Our technology allows publishers to monetize content across all screens and formats, including desktop, mobile, and CTV.

Digital Turbine is the world's leading independent growth and monetization platform. It is powered by code installed on devices from global OEMs and carriers. The only DSP that allows you to install ad units in one click, scales your growth on iOS or Android. Brands can benefit from high-impact video and creative experiences. Get your app monetized with industry-leading video experiences. The largest independent mobile exchange will boost your app's revenues. To simplify app and content discovery, our Ignite platform can be installed directly on mobile devices by top OEMs and carriers. It is part of the largest independent ad platform for publishers and advertisers looking to increase their profits. Consumers will not be able to find your apps or content if they aren't using the app. Convert more customers by creating frictionless user experiences. Our patented technology, On-Device, creates better user experiences and provides one-touch access for new apps and content.