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Description

All auctions take place on a server, ensuring that the user's browser remains unaffected, which significantly decreases page load times and enhances overall latency. Video bidding is operated through a server, which does not influence the loading speed of web pages. Furthermore, all prominent over-the-top (OTT) advertising is conducted on a server-to-server basis due to the absence of an open-ended webpage ecosystem. The server-side auction process minimizes complications and steps required for buyers to connect with their target audience, eliminating the need for intricate header wrappers and tags. Chocolate premium serves as an exclusive platform that provides distinct premium programmatic video supply specifically for elite brands. Thanks to its server-side auction approach, this platform allows buyers to access premium supply swiftly, bypassing the cumbersome navigation typically associated with header wrappers and tags. In this way, the auction process is streamlined, making it easier for brands to engage with their desired market segments effectively.

Description

By equipping publishers with both monetization opportunities and enhanced control, we foster innovation through a combination of open-source and enterprise tools. Access powerful A/B testing tools designed to refine your wrapper configuration, ultimately boosting incremental revenue. OpenWrap seamlessly integrates with Identity Hub, PubMatic’s premier ID management solution, enabling publishers to quickly engage their top ID partners with minimal effort. This approach enhances workflow efficiency while simultaneously lowering ongoing technical development, legal compliance, and operational expenses. Wrapper solutions represent a significant advancement in the header bidding landscape. Our latest guide thoroughly examines the advantages and disadvantages of various wrapper implementations—be it client-side, server-side, or hybrid—while also addressing recent shifts in header bidding, including the rise of OTT bidding. Additionally, we delve into the value of incorporating identity resolution products like PubMatic Identity Hub, all within the context of an enterprise-grade header bidding solution built on Prebid technology. With these insights, publishers can make well-informed decisions to optimize their monetization strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Chocolate Platform

Founded

2007

Country

United States

Website

chocolateplatform.com

Vendor Details

Company Name

PubMatic

Country

United States

Website

pubmatic.com/products/openwrap/

Product Features

Product Features

Alternatives

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OpenWrap

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Alternatives

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HeadBidder

FM Labs LLC