Chocolate Platform Description
All auctions take place on a server. The user's browser remains unaffected, which improves overall latency and reduces page loading time. Video bidding takes place on a server, and does not affect the loading time of web pages. A server-to-server ecosystem is used for all major OTT advertising, as there is no open-ended website ecosystem. Server-side auctions require buyers to take minimal steps and hassle in order to reach their target audience. No need to navigate complex header wrappers or tags. Chocolate Premium is a platform that offers premium programmatic video to premium brands. By using a server-side bidding mechanism, buyers can get the shortest route to premium supply. This eliminates the need for complex navigation through header tags and wrappers.