Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Freestar serves as a monetization and advertising technology partner aimed at assisting digital publishers, ecommerce platforms, and mobile applications in enhancing their revenue through sophisticated programmatic header bidding and yield-optimization strategies. The company provides a comprehensive service suite that includes a high-performance header bidding wrapper known for its swift bid responses and unique flooring algorithms, a lightweight SDK for mobile app mediation, support for AMP, client-side and server-side demand integrations, and a centralized dashboard that delivers real-time reporting and actionable insights at the page level. In addition to its technological offerings, Freestar combines this with personalized account management, offering publishers a tailored ad stack, expert support in ad operations, guidance on traffic and SEO, and specialized yield management to streamline processes while increasing CPMs and fill rates. By leveraging advanced big data analytics and machine learning, Freestar continuously optimizes the “ideal ad stack” and implements dynamic flooring strategies to enhance performance. This integration of technology with hands-on support ensures that publishers can focus on their core operations while maximizing their advertising potential.
Description
By equipping publishers with both monetization opportunities and enhanced control, we foster innovation through a combination of open-source and enterprise tools. Access powerful A/B testing tools designed to refine your wrapper configuration, ultimately boosting incremental revenue. OpenWrap seamlessly integrates with Identity Hub, PubMatic’s premier ID management solution, enabling publishers to quickly engage their top ID partners with minimal effort. This approach enhances workflow efficiency while simultaneously lowering ongoing technical development, legal compliance, and operational expenses. Wrapper solutions represent a significant advancement in the header bidding landscape. Our latest guide thoroughly examines the advantages and disadvantages of various wrapper implementations—be it client-side, server-side, or hybrid—while also addressing recent shifts in header bidding, including the rise of OTT bidding. Additionally, we delve into the value of incorporating identity resolution products like PubMatic Identity Hub, all within the context of an enterprise-grade header bidding solution built on Prebid technology. With these insights, publishers can make well-informed decisions to optimize their monetization strategies.
API Access
Has API
No
API Access
Has API
No
Integrations
Admiral
Yes
Amazon
Yes
Amazon Transparent Ad Marketplace (TAM)
Yes
AppLovin
Yes
Criteo
Yes
Google AdMob
Yes
InMobi
Yes
Magnite
Yes
Nimbus
Yes
Verve
Yes
Integrations
Admiral
No
Amazon
No
Amazon Transparent Ad Marketplace (TAM)
No
AppLovin
No
Criteo
No
Google AdMob
No
InMobi
No
Magnite
No
Nimbus
No
Verve
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Freestar
Founded
2015
Country
United States
Website
freestar.com
Vendor Details
Company Name
PubMatic
Country
United States
Website
pubmatic.com/products/openwrap/