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Description
As a sell-side ad technology firm, we offer comprehensive demand management and intermediation solutions tailored for publishers. Our innovative approach combines ad serving across display, mobile, video, header wrapper capabilities, and out-stream functionality into a unified stack, setting a new benchmark for inventory sales to programmatic buyers. Many publishers have compromised their autonomy in pursuit of revenue growth, engaging in intricate relationships with demand partners and intermediaries, which has ultimately led them to relinquish control over how their audience is sold, a fundamental aspect of their business model. By making your inventory accessible to numerous DSPs and trading desks, along with the vast array of advertisers they represent, you can maximize your revenue potential. Partnering with MediaFem ensures that you benefit from brand protection and high-quality content, allowing you to focus on what matters most—growing your business without sacrificing your values. In this rapidly evolving landscape, maintaining a strong relationship with your audience while leveraging advanced technology is key to sustained success.
Description
By equipping publishers with both monetization opportunities and enhanced control, we foster innovation through a combination of open-source and enterprise tools. Access powerful A/B testing tools designed to refine your wrapper configuration, ultimately boosting incremental revenue. OpenWrap seamlessly integrates with Identity Hub, PubMatic’s premier ID management solution, enabling publishers to quickly engage their top ID partners with minimal effort. This approach enhances workflow efficiency while simultaneously lowering ongoing technical development, legal compliance, and operational expenses. Wrapper solutions represent a significant advancement in the header bidding landscape. Our latest guide thoroughly examines the advantages and disadvantages of various wrapper implementations—be it client-side, server-side, or hybrid—while also addressing recent shifts in header bidding, including the rise of OTT bidding. Additionally, we delve into the value of incorporating identity resolution products like PubMatic Identity Hub, all within the context of an enterprise-grade header bidding solution built on Prebid technology. With these insights, publishers can make well-informed decisions to optimize their monetization strategies.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
MediaFem
Country
United Kingdom
Website
www.mediafem.com
Vendor Details
Company Name
PubMatic
Country
United States
Website
pubmatic.com/products/openwrap/