Alternatives to NestAds

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Demandbase offers AI-powered ad campaigns. Demandbase is the first Account-Based marketing platform specifically designed for B2B. It allows you to seamlessly execute Account-Based Market across your entire funnel. With signals that go beyond traditional firmographic data, such as product usage, budget, investments, and interests, you can create a target list of companies interested. Find internal stakeholders in target accounts across the Web. Personalized messages and advertising that address their specific needs and pain points will increase interest. Your website should provide a unique experience for every visitor, including headlines, site content, visuals, call-to-actions and downloadable assets. Sales can close deals by using insights that personalize outreach and maximize quality of conversations with customers.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Unmatched visibility into marketing performance allows you to prove and improve your impact. What's working and what's not? Every marketer must be able answer this question. It's for this reason that every B2B team needs revenue-attribution. Adobe Marketo Measure provides marketers with unmatched insight into their impact on the bottom-line. With attribution that accurately measures every touchpoint of the customer journey - digital and offline, paid or organic, marketing and sale - identify the channels and campaigns that deliver the highest revenue and ROI. Adobe Marketo Measure connects and unifies disparate data so you can spend less time on tedious tasks and more time on insights. Get accurate data, without the hassle of broken spreadsheets or duplicate conversion counting. There is no one-size-fits-all solution when it comes to attribution modeling.

Ad360 is your comprehensive solution for overcoming ad restrictions and daily spending limits. We offer premium agency ad accounts for Meta, Google, and Snapchat, along with expert marketing guidance and post-purchase support. Our custom dashboard helps you track campaign performance in real-time. As an official and recognized partner with Meta and Google, we guarantee high-quality ad accounts. Plus, you can easily manage your budgets with our 24/7 automatic wallet recharge feature, ensuring uninterrupted ad campaigns and optimal performance.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

HyrosAI print tracker has been proven to increase AD ROI for over 2,500 businesses. Hyros verifiably measures key metrics such as leads, calls, sales, and returning customers better than advertising platforms. This allows for better, more profitable decisions to be made when buying ads. The most accurate way to track ads online. Up to 50% more attribution of ads than just tracking ad platforms alone. Print tracking data is "fed" to AIs on ad platforms such as Facebook or Google to improve the accuracy of ad targeting. Hyros has created the Profitwell/Baremetrics of ad reporting. Drag and drop to customize your dream dashboard for ad reporting. You can include any stats or comparisons that you want. Use this dashboard to instantly access your vital stats and send reports to your clients with just one click. View the metrics that have a direct impact on your advertising bottom line along with your ad information. Metrics such as leads, funnel metrics (calls), call closes (calls), upscale/downscale interactions, and refunds.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Two Owls Facebook pixels is an Ad tracking app and attribution app for Shopify, Wix and BigCommerce, developed by Omega. Installing Pixels and Conversions APIs correctly will allow you to collect premium data. Conversion events are tracked automatically on both sides (browser and server) and sent with extra information to match them back to a Facebook account, where applicable. This will help Facebook to deliver your campaigns more efficiently by maximizing the data it has. You will also have access accurate reporting that is difficult to get with Facebook Ads Manager since IOS 14+

SmartDX transforms the way you track and identify audience members. It maps their cross-device journeys and delivers contextual omnichannel interaction. SmartDX is a powerful alternative for cookies that minimizes lags and delays in the customer journey. Capture individual journey insight and diverse audience attributes such as device, channel and conversion, offer and implicit and explicit behavior insights at the point of click and endpoints. Differentiate between known and unknown individuals, and resolve the multiple identities of each audience member across channels. Use progressive profiling to continually enrich existing audience profiles. Customize communications and audience experiences. Smooth omnichannel handoffs. Deliver seamless journeys.

Cubed, a multi-touch attribution platform, gives you the data you need to optimize your marketing ROI. Cubed uses proprietary multitouch attribution based on propensity modeling. It is built on a neural network, a sophisticated machine learning model. It is constantly learning from other users, which makes it more likely that they will buy. This level of insight gives brands the data they need in order to be leaders in their market.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

Conversion attribution and click tracking are the most difficult, tedious and frustrating part of running an online business. However, it is also the most fun. You can't rely solely on stats from your ad networks and affiliate networks, autoresponder or shopping cart, CRM, or any other marketing apps. Because they don't all have the same data points to provide accurate and actionable marketing insights. Some of them love to take credit for everything. ClickMagick is your objective single source of truth -- the place where all your marketing metrics and actual results are displayed in one place. ClickMagick is more than a link tracker. It can be used to track and optimize any sales funnel. ClickMagick Campaigns, for example, is our modern tracking solution that uses industry standard UTMs and "first-party" cookies to track your entire sales channel.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Visualize Industry Wide Trends using Total Market Insights. (#TMI). You can compare your brand's performance to its competitors and view all your data solutions from one place. Get deep context and insights from the community using anonymous insights. CustomerX.i will help you achieve your business goals. Automate your marketing to optimize customer engagement. CX.i identifies the best customer segments and how to engage them. CX.i+ gives transparency to all marketing efforts and allows you to measure attribution for each advertising effort. CX.i gives you a complete view into your marketing from one place. You can centralize your marketing campaigns from offline, local, online, and paid.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.

You can leverage your data in real-time for marketing automation retention. Automation Personalization Business Intelligence Support. All your data can be seamlessly integrated and used from one location, in real time, for any business purpose. Allowing companies to create amazing products. Solitics centralizes all your data and gives you the best utilization tools. Solitics can help you with automation, personalization and product enhancement. Marketing Automation. Automated customer journeys based upon all your data. Personalized engagements across every marketing channel. Automated analysis of conversion and retention performance. Machine-based decisions. Technology that spans across industries. Gaming. Trading eCommerce. B2C brands Marketing teams. Best in class attribution. Analyze campaign impact on revenue across all marketing channels using data streamed directly from backend sources

Sales and ROAS of Influencer marketing. Only platform that provides the information that matters. Just like Facebook Ads, track performance KPIs. Improve your decision making & optimize your budget. The Facebook Ads Manager for Influencer Marketing. Create campaigns. Choose your campaign goals. Add your Influencers, or search for more information from our global +1.4 M Influencers Database. Set a budget. Your campaigns will be up and running in no time. All Influencers need to be hired before they can start. All information can be tracked at any time. Monitor the performance of Influencers and ensure it's profitable. We can help you plan your Marketing budget to maximize your ROI. Real-time sales and conversion rates. 30-day Last click Attribution. Track the activity of each Influencer's customer for 30 days. Do not worry if they leave your website without buying. We will still catch them if they return within 30 days. Full Customer Journey. Tracking URLs and UTMs are not supported

All marketing investments should include verified customer insight and ROI. Semcasting pioneered IP targeting and machine learning to maximize customer reach on all devices. This was done with complete transparency. Our technology, which is twice patentable, allows organizations to onboard CRM data and create new prospect audiences. It also allows them to identify qualified leads and monitor audience performance. Cookies have been used for audience targeting. Cookie onboarding is limited to 30% of your audience, often with a 3X rate of duplication among unique users. Target your audience at home, school, or work on their desktops and laptops, tablets and smart phones, as well as IP radio, smart home devices, and Connected TV. Semcasting's IP targeting technology allows for reach to more that 400 million unique devices and networks, with more than 2 billion IP addresses. Smart Zones automatically scores, scores, and enhances mailing lists, CRM file, or IP addresses with 750 deterministic characteristics.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

Adscook is a Facebook ads management software that allows you to easily scale your ads. It makes it easier for marketers to create, automate, and analyze their ads with its simple interface and advanced features. Other tools on the market lack functionality, are difficult to use and have high prices. Don't waste your time or money. The easiest tool to create ad templates quickly and efficiently. This will make A/B testing more fun. You can use all combinations of audiences, ad copies, devices, and ad images to find the most effective converting ads. Automated 24/7 rules based on real-time campaign data (ROAS and Revenue, CPAs, Spent, Reach) will keep your business profitable even when you're not there. Duplicate converting ads/adsets and rebalance your budget to find the best lookalike or test other scenarios. In one dashboard, you can easily identify factors that affect ads performance. Track ROAS per keyword to conduct detailed analysis and optimize your ads. Multiple accounts can be monitored in real-time and analyzed using an actionable dashboard.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

You can identify the impact of brand impressions, marketing and customer communications. Campaign Analyzer allows you to evaluate your current marketing programs and drive better results. Evaluate acquisition campaign effectiveness. Campaign Analyzer measures the effectiveness of marketing campaigns to inform future initiatives. You can identify your target markets better. You can tailor acquisition campaigns to meet their needs and wants. For valuable insights, track campaign results. Increase your knowledge of the quoted population profiles. Overcome the challenges associated with analyzing campaign results. Campaign Analyzer generates detailed reports based upon insurance-specific data. Get detailed insights into the shopping, demographic, and lifestyle profiles of potential customers. Identify marketing opportunities.

Ad campaigns can be operated by algorithms that are just as effective as an experienced ad manager. Shirofune optimizes your ads to maximize conversions based on the LTV of your customers based on their entire buying journey and data. Shirofune will take care of your ad spending pace. Shirofune’s AI-based human performs automatic budget allocation and bid adjustment to maximize results. By implementing the improvement suggestions, performance can be further enhanced. Automation takes control by setting budgets and maximum CPA/ROAS. Detailed reports and analyses in natural language reduce the time spent on reporting and analysing. We can visualize the LTV (customer life-time value) and conversions generated by each channel and advertising by integrating data from CRM and databases.

Plat provides lead distribution and ad tracking services. The platform is fully customizable and offers turnkey solutions for end-to-end performance marketing. Plat’s ad management tools allow you to monitor visits, clicks, and conversion with real-time reporting that shows dozens of metrics. Our real-time ad tracking capabilities help you stay organized with an all-in-one dashboard. You can consolidate Plat with other platforms to seamlessly oversee and manage all your campaign metrics. In addition, you can download detailed data from various sources. Seamlessly monitor and manage all your campaign metrics and traffic through one software. Manually optimize your campaigns and traffic distribution or allow our software to auto-optimize based on your rules, ROI, and profit. With the help of AI, Plat offers advertising tracking software that enhances, optimizes, and automates your campaigns.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

Campaign Manager 360 is a web-based advertising management system for agencies and advertisers. It allows you to manage your digital campaigns on both mobile and websites. It includes robust features for ad serving and targeting, verification, reporting, and reporting. Trafficking allows you to manage creatives and run ads campaigns. Reporting allows you to view traffic data for ads through Campaign Manager 360. It organizes campaign performance data and makes it more useful. Create and run custom reports. Standard, floodlight, path-to-conversion (P2C), reach, cross-dimension reach and subtypes are all available. Get insight into user interaction patterns and learn how specific channels contributed to your conversions. Reporting's verification tab allows you to check the overall behavior and effectiveness of your ad impressions. Learn more about geo-targeting, tagging, and content verification.

Combining world-class expertise with advanced performance marketing products will ensure your marketing program succeeds. An elegant and powerful analytics suite. Automate reporting across your tech stack with no data stitching. Get instant insights and surface them instantly to ensure the success your campaigns. Automated, centralized PPC bid management and automation. To increase revenue, acquisition, and ROI, leverage advanced data science and the industry-leading machine learning PPC bid technology. Manage feed-based shopping campaigns to increase sales growth. Centralized shopping ad management, powerful bid optimization and automated automation for Google or Bing. Advertising publishers, social engagement portals, mobile analytics portals, and call tracking technologies. Today's marketing organizations are faced with the challenge of managing a multitude of disconnected tools in order to map their customers' increasingly complicated paths to purchase.

Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey.

Learn from your data and optimize your marketing funnel. Don't make blind decisions about ad spending. Invest in ROAS campaigns that you can prove. Visibility and insights into TOF/MOF clicks which drive last click sales. Live conversion data, mapped to ad spending. What can I do to find cold traffic if the ad platforms don't measure it effectively? You can see which cold traffic channels, audiences, campaigns, and ads are driving future customer LTV at a profitable ROAS. Real-time visibility into CRM, Sales conversions and same day ROAS results. If there are no clicks, does Facebook videos and BOF ads have an impact on my sales? Get visibility to the bottom of your funnel view and set confidence in view impact. You can identify the clicks that preceded the last click to continue investing in the crucial feeder campaigns that lead to the final conversion. Wicked Reports will conduct a deep analysis on your CRM and cart conversions in order to determine the time for cold traffic conversion.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

Converge helps improve online store ad performance, attribution accuracy and conversion rates through better tracking. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Converge tracking eliminates the need for third-party pixels or attributions, as reporting is done in-platform. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Track subscriptions, POS purchases, upsell orders, and more outside of your website. Track all important events automatically, including the steps of your checkout.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

AnyTrack.io, a conversion tracking platform, syncs your offline and onsite conversion data with your Google Analytics and Facebook Pixel, and your ad networks. This allows you to easily make sense of all organic and paid traffic. AnyTrack's attribution engine intelligently routes conversion data across all your marketing tools. This allows you to fully leverage multi-channel marketing campaigns, build targeted remarketing audiences, and scale your campaigns with confidence.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Answer your most pressing marketing questions, including Time to Financial Impact and Buy, Sell, Or Hold Current Marketing Investments. Brand Messaging & Creativity. Return on Future Marketing Investments. MRC accredited for mobile and desktop web viewability. Accreditation by MRC is the highest standard for measuring advertising effectiveness. One of the four major accounting firms performs audits. C3 Metrics makes marketing work better. Our Attribution Data Cloud, enterprise MTA, MMM, and UMM solutions transform old reporting into real-time cross platform insights. C3 Metrics averages a 15%+ increase in advertising ROI, and a 6X return for their attribution investment.

Global digital ad spending is expected to surpass 50% for the first time and grow by double digits in the future. This makes it even more crucial for marketers to understand how their partners and channels are contributing to their bottom line. Marketers have adopted the latest touch (also known "last click") as their primary report, as this is the default setting on many analytic platforms. This methodology is simple to explain and gives some insight into campaign performance. However, it does not allow marketers to have a complete view of all channels a customer has come in contact with that may have influenced their decision to purchase. MixCommander allows marketers to fully understand the impact of their media mix on customer journeys. It provides them with a range of attribution models that they can choose from, depending on their needs. For more complex situations, custom models can be created.