CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
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The brands seeing the strongest results from creator marketing aren't simply increasing campaign volume—they're building an engine for sustainable creator-led growth.
Superfiliate brings every creator initiative into a single platform, replacing disconnected tools with one centralized system. From affiliates and ambassadors to influencers and paid creators, brands can recruit, manage, and grow every partnership through unified profiles, automated workflows, creator discovery, and performance tracking.
Leading ecommerce brands including Graza, Cymbiotika, Omnilux, and MUD\WTR rely on Superfiliate to scale creator programs that consistently generate high-performing content, strengthen paid media, and tie every partnership back to measurable revenue.
Native integrations with Meta, TikTok Shop, and YouTube connect creator performance across channels, giving brands a complete view of which creators, campaigns, and content are driving results. The outcome is a creator program that's no longer managed as a collection of campaigns, but as a scalable acquisition channel that becomes more valuable over time.
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NestAds
NestAds is a powerful attribution and ad management software, designed exclusively for Shopify merchants.
NestAds streamlines data from different ad channels to one dashboard. This eliminates manual work and allows for effortless tracking of important ad metrics.
The server-side tracking pixels based on the first-party purchase data of customers are unique features that overcome iOS 14 limitations and cookieless browser challenges.
NestAds uses a multi-touch model of attribution to pinpoint ads and touchpoints that drive sales. It offers flexible attribution windows ranging from 1 to 90-days. This data-driven strategy optimizes your ad spend while reducing waste and maximising your ROAS.
NestAds dashboard displays customer journey data as a timeline, which allows you to understand your customer engagement at all touchpoints. It also includes a detailed cohort analysis that provides insights into revenue generation, customer acquisition costs, and more.
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SnowcatCloud
SnowcatCloud is a cloud-based platform designed for customer data infrastructure, utilizing an open-source variant of Snowplow known as OpenSnowcat, which allows businesses to gather, manage, route, and amalgamate behavioral and event-level information from various sources including web, mobile, servers, and IoT. This capability empowers teams to construct a comprehensive real-time view of their customers while ensuring they maintain complete control and ownership over their data. The platform offers various deployment options such as a fully-managed service, cloud-hosted solutions, “bring your own cloud” alternatives, and self-hosted open-source setups, catering to diverse needs regarding privacy, budget, and infrastructure. With enterprise-level security measures in place, including SOC 2 Type II compliance, SnowcatCloud ensures robust protection and swift data delivery. Additionally, it enhances event data streams through identity resolution methods, such as browser fingerprinting and matching techniques, which refine customer profiles, while also assisting in the development of a customer knowledge graph for more profound insights. Furthermore, it seamlessly integrates with analytics tools and data warehouses, fostering a more cohesive data ecosystem for organizations.
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