Mailchimp Reviews

Summary: We used to love Mailchimp, it has been more difficult lately. Cannot upload any photos. Not from a computer. Not from a telephone. Not from an iPad. Can’t import any photos, therefore, I cannot entice my customers to click on my email. Please fix it

Positive: I don’t like much right now about Mailchimp.
We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature.

Negative: I don’t like your lack of response. We have tried to reach you via chat and an email.

Summary: I had high hopes for this service, but they dropped me after the second campaign due to the industry my small business is a part of.

Positive: Sending campaigns, automatic emails for events, and it was a plugin for my WooCommerce website, so my contacts synced/imported well.

Negative: They dropped me after my second email due to selling dietary supplements in my store.

Summary: For the email function I give it a 9/10 only because a member unsubscribed unintentionally and we have had great difficulty getting her back into the audience without completing a form that I'm unable to locate.

Positive: Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful.

Negative: If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!!

Summary: Overall Mailchimp is a great email tool for entry level use cases: both for newsletters and simple email automation scenarios.

Positive: Mailchimp has a quirky design (in a peculiar way)- both on the website and inside the app. It’s quite easy to navigate, especially with a smaller number of campaigns and automations.

Negative: Once your e-mail deliveries start getting complex, you will notice your business outgrows Mailchimp’s abilities- limited reporting options will lack appropriate level of details and the navigation will be getting complicated. Support was never their strong side as you are one of their hundreds of thousands of customers.

Summary: Overall, Mailchimp does the job for a basic email blast application, but I would be looking for more in an actual CRM.

Positive: There are a lot of features in here that can be useful...nice to have a free option to do basic email blasts.

Negative: The formatting side of the email text isn't super intuitive or user friendly, IMO...the landing page builder felt quite clunky.

Summary: It's a fine service, but it's not scalable. The pricing is off as they charge per contact that you upload.

Positive: The shared server seemed to have a good reputation with email providers, so the messages weren't flagged as spam readily.

Negative: The pricing model is not scalable at all. As they charge per contact upload, if you have any significant number of people to reach out to, you'll pay far more than it's worth.

Summary: In general, we consider that the use of this platform, within our technology services company, has been completely essential for us to advance within our sector. With the help of this platform, we have been able to manage each of the technology consultancies that our clients require. Our consultancies are completely free, and clients must access our forms on our website to request them. This is where Mailchimp's role comes in, providing forms that are completely beneficial to the user, so that the user can completely fill out the necessary information to manage a new consultancy. We have noticed a circumstantial change since we started using this platform. We have been using this platform for more than two years. We have noticed that the advertising campaigns have had a much more innovative design. In addition, each of the campaigns sent on our social networks can be monitored separately. We can correctly see where each of the visits and potential clients come from. With the help of the functions of this platform, we can detect if the visits or potential clients come from our social networks, from our online campaigns or from the email campaigns. Overall, this platform is great for managing new campaigns, advertising, and increasing advertising for any company.

Positive: For our company, using Mailchimp has become a completely everyday activity, since we are a company that offers technology services, and for us it is relatively important to have a good advertising process to obtain clients on a recurring basis. One of the things that I liked the most about this platform were:

This platform offers me the possibility of adding new forms as an intuitive design for my website, these forms can have a specific design, the design that I want, since this platform offers me different templates that I can use to create a new form in a matter of seconds, in addition, adding these new forms to my website. It is completely simple. It is relatively important to mention that these forms have perfect connectivity between the website and the Mailchimp platform, which completely helps each of the information collected within these forms to be transferred to the platform instantly. This helps us a lot since we can analyze in real time the reach that our forms are having with the help of this platform. I love the way in which all this information is transferred to the new platform in a matter of seconds. It helps me organize the requirements of each of the clients who have accessed our forms on the website.

I also liked that this platform provides me with an email advertising campaign service. These advertising campaigns have a relatively good design. The platform offers me the possibility of using my own design or using templates previously designed within this platform. This facility helps me to be able to design new email advertising campaigns in a few minutes. In addition, I must highlight that the improvement we have had in the designs we use in our email advertising campaigns has been quite noticeable, since we have noticed a better reach to more clients since we started using this platform.

I love the way this platform offers me completely advanced analytical services. The platform automatically analyzes the current results of the advertising campaigns and automatically compares them with previous results. In this way, you can have predictive analysis within the platform in an automated way. This will help you correctly understand the trend that your advertising campaigns are having.

This platform also provides a requirements management system in which you can assign each of the consultations made in the forms by the clients, to a new advisor or agent who is working in your company, in this way each of the requirements can be divided, this function is completely important for us, since we constantly receive new forms from clients who want a consultation with us about technological services, this means that this function allows our agents and developers to get in touch with the client in less waiting time.

Negative: To be honest, this platform has not provided me with any negative features since I started using it. I have noticed relatively good changes in the management of new advertising campaigns in my company, and I must also point out that the general reviews have been more positive than before. With the help of this platform, we have been able to develop a better online advertising system. We have had the ability to develop all kinds of brochures, online advertising, mailers, and much more. In addition, I must mention that this platform integrates perfectly with all kinds of social networks, which helps us share each of the campaigns on our social networks in a simple way. Thanks to this integration, it is not necessary to publish each of the campaigns on social networks separately or manually, since the platform has this option to do it in a synchronized and automatic way. Currently, everything within this platform has been positive and we plan to continue using it for a long time.

Summary: Overall, I must admit that Mailchimp has left a fairly noticeable mark of positive changes in our company, our real estate company has noted circumstantial changes in sales and online advertising since we integrated this platform, we have noticed that we have had greater receptivity from each of the clients. We have noticed that the campaigns are now much more striking and attractive within our social networks, this has helped our properties sell much faster than before. My general experience within this platform is positive, despite the fact that I mentioned some negative things that I did not include in it, I still think that this platform is incredibly good for any company that is interested in boosting its sales in the short and medium term, since they offer a campaign creation system that quickly attracts the attention of customers, in addition, it not only attracts the attention of customers, but also offers a statistics system that allows you to correctly understand the sales trend in your company. I definitely recommend using this platform as the main method for generating advertising campaigns

Positive: In our company, we have used Mailchimp for approximately more than two years, among the positive things that I must mention about this platform are:

1- This platform has a simple campaign creation system, which allows you to create campaigns using code, but also allows you to create campaigns using previously designed templates. This variety when creating campaigns helps a lot for new companies to enter the world of digital campaigns without prior experience. The mechanism for creating campaigns using templates is quite positive. Within this platform, it allows me to design campaigns in a matter of minutes and send them to potential clients quickly. I love the easy way in which I can create new advertising campaigns within this platform.

2- Another positive thing that I noticed within this platform is that it has a real-time service for statistics and monitoring of each of the campaigns, you can see how many potential clients have accessed each campaign, you can see the customer retention rate and also the acceptance rate of the campaigns sent, in addition, the statistics within this platform are very complete, they offer you detailed information about where each of the visits to your campaigns comes from, and also allows you to view personal information about each of the clients that will help you understand what type of audience your campaign is being directed to.

3- This platform also has an automated reminder system, which allows us to send reminders of advertising campaigns to customers who have previously registered for our services. This reminder system has helped us grow sales exponentially, as it reminds the customer of each of the services available to them.

4- The integration of this platform with my website is absolutely essential. It has also worked perfectly to collect information from customers interested in our services, since only customers must fill out the contact form on our website so that the MailChimp system automatically registers their data in our database, and this allows us to offer services and products to our interested potential customers. I love the integration system. With my website, integrating this platform has been completely simple

Negative: The negative things that I have noticed within this advertising campaign platform are the following:

1- Even though this platform offers a simple method of creating advertising campaigns, even new users must learn several things before fully using this platform, since you have to have experience in configuring and integrating this platform with social networks, in order to obtain complete statistics of the campaigns that are sent through social networks. If you want to get the most out of this marketing platform, you must have mandatory experience, since even though creating campaigns is easy, the process of integrating and configuring social networks is quite complicated, when it should not be like that, it should be a simple process so that new companies can enjoy digital marketing.

2- MailChimp's prices are not something that I like and neither is my company, despite the fact that we have used this platform for a fairly long period of time, we have noticed that the subscription to our annual plan should be a little less expensive, a fairly clear negative point. Within this platform, the services it offers are quite expensive, despite the fact that they are quite beneficial services for any company and that they quickly boost online sales, I believe that the prices should be a little lower.

Summary: Overall, Mailchimp stands out as a user-friendly and feature-rich marketing platform with powerful automation, excellent support, and creative design options. While there are areas for improvement in pricing and features, it is an invaluable tool for me.

Positive: 1. User-friendly interface: Mailchimp's platform is clean, intuitive, and easy to navigate, making it accessible for both seasoned marketers and newcomers.

2. Comprehensive feature set: Mailchimp offers a wide array of features, including email campaign creation, automation tools, landing page builders, and subscriber list management, providing marketers with all the tools they need in one place.
3. Powerful automation: Mailchimp's automation capabilities save time and effort by allowing users to set up automated email sequences, welcome new subscribers, and recover abandoned carts, boosting efficiency and engagement.

4. Creative design options: The platform provides visually appealing templates and a drag-and-drop editor, empowering users to create professional-looking emails without design expertise.

Negative: 1. Pricing complexity: Mailchimp's pricing structure can be confusing, especially for small businesses, and could benefit from more flexible options that cater to different budgetary needs.
2. Tag based lists: If they offered Tag based lists, it could make Mailchimp more versatile and adaptive to user needs.

Summary: MailChimp has been an influential platform in how we manage the myriad of advertising campaigns for our entire company. Thanks to this platform we have been able to obtain different reports and advanced details about the tests carried out for each campaign and thus ensure that our clients will have a good experience when accessing our campaigns. With the help of MailChimp we have been able to modify the general design of our campaigns and thus obtain a larger audience and a greater number of potential customers thanks to the attention captured, in addition, with MailChimp we have been able to study in more detail the progress of our campaigns, we can know how much audience our campaign has reached and we can also see the total views depending on the regions of our clients. The experience obtained with MailChimp has been good enough for our company to feel satisfied with the results, we have noticed how our sales have grown over time, in addition, we have noticed how we have received more customers from our campaigns and ads made . I feel comfortable using MailChimp, it's easy to use, it's easy to create a campaign from scratch, it's easy to study and analyze customer trends.

Positive: I love MailChimp's A/B testing, it's a very useful tool for evaluating different elements of your email campaigns and determining which approach is the most effective. By running A/B tests, you can send two different versions of an email to a small group of subscribers to see which one has a better open or click rate. MailChimp then shows you the results and lets you send the winning version to the rest of your mailing list. I also love MailChimp's extensive integrations, it allows you to share your email campaigns on your social media profiles and thus reach a larger audience. You can schedule posts to your social networks to run at the same time as your emails, and you can add share buttons to your emails so your subscribers can share your campaigns with their own followers. Another thing I liked is that it has integration with tools like Google Analytics, this allows you to evaluate the impact of your email campaigns on your website traffic. You can see how many users visited your website after clicking a link in your email and which pages they visited, allowing you to gauge the success of your email campaign in terms of conversion. MailChimp offers detailed reports on the performance of your email campaigns, allowing you to assess what worked well and what can be improved. You can view statistics such as open rate, click-through rate, and unsubscribe rate, and you can also view reports on user behavior on your website after clicking a link in your email.

Negative: The first thing I didn't like is that while the free version of MailChimp is a great option for small businesses just getting started with email marketing, the platform can be expensive for growing businesses with limited budgets. As your email list grows, the cost of the platform also increases, and paid plans can be prohibitively expensive for some businesses. Also, MailChimp's plans do not include all the features of the platform, which means that you may have to pay extra to access certain tools and features. Another negative is that MailChimp offers a wide variety of email templates to choose from and customize, but if you want to make more significant changes to the look or layout of your email, your customization options may be limited. Although MailChimp offers a template customization option, there is no drag and drop option to fully customize the template, which means you must have technical skills and knowledge of HTML and CSS to make more advanced changes. This can be a barrier for some companies that don't have the technical expertise or resources to make more advanced changes to their emails. The last negative is that if you want to segment your email list in more detail, such as based on purchase history or user activity on your website, you may need to turn to other tools or services. This can be a limitation for companies that want to personalize their emails based on the behavior and preferences of their list subscribers. Also, the advanced segmentation option is only available on MailChimp's paid plans, which can be expensive for some businesses.

Summary: Mailchimp has shown to have a great capacity to manage and cope with each of the campaigns that we have designed for our clients. The great thing about this platform is that it allows us to run different campaigns simultaneously, it helps us to obtain a large number of clients in In addition, less time is spent with clients within the marketing system, which allows us to have direct communication with each of the clients together with their contact information. I feel very comfortable using MailChimp, mainly because this platform has helped me create very good quality campaigns, with a design that has pressured most of our clients, also, we can obtain a large mass of clients in a very short time, due to The algorithm that it has in each of the campaigns increases the visualization and reach of these. In conclusion, it has left a lot behind due to the positive result it has had in the company in general, we have noticed how the marketing system has benefited correctly, in addition, we have seen how we have had a very notable return on investment for our company and which has favored the finances of the financial company, all thanks to the excellent Mailchimp advertising system.

Positive: Mailchimp is incredible for having a much more extensive ad campaign creation and marketing management than within any other platform, the fantastic and positive thing about this platform is that you can create ad campaigns together and with an unbeatable design, it's incredible As this platform offers very customizable designs, you can create a design from a template or you can create a design for your campaign from scratch, the platform has a free editing function, which allows you to insert different objects, images, videos, modify the text source, insert links and much more within the campaign that you are creating, this function uses the drag and drop system, to facilitate the creation of different campaigns without the need for programming skills. One feature that I quite loved about the platform is that you can create campaigns together, with the collaboration of your colleagues, you can design a campaign with the collaboration of several colleagues during the editing process of this campaign, in addition, this platform also has functions of response automation, it is incredible that it allows you to streamline the process of meeting requirements during campaigns, customers interact with the campaign and will be able to receive automated responses when you have these responses configured within the platform. Another positive aspect is that this platform has real-time data visualization, which helps you to visualize the progress in each of the campaigns sent, you will be able to visualize the organic clients in real time, and you will be able to visualize the reach that your campaign within different regions.

Negative: The only negative aspect that I have noticed about this platform is how complicated it is to use for the first time, since new users will have to make configurations within the registered contacts and within the campaigns created, it is complicated because on some occasions the system contact import is not working properly, which causes them to manually record each of the previous customer contacts, in addition, users also set up automated responses for the first time, and this process can take a couple of weeks to complete correctly.

Summary: It helps a lot to be able to modernize any company with communications since it can streamline the way in which you can keep yourself informed weekly (at least in my case) with newsletters which the vast majority of my subscribers like because of the way they which my emails are sent. I stay connected with the clients and potential clients generated through MailChimp, this being that it improves the performance in sales and CRM by the constant communication that I maintain with the clients.

Every time I launch a campaign, I can see the results I'm getting in real time, so I don't have to worry about waiting a long time to see performance metrics with this platform. Without a doubt, I can send several emails at once without having to manually create lists every time I want to send a newsletter, since with the lists I can create within MailChimp I can stay more organized without having a mess in the emails I want to send. In addition, with the custom templates I adapt the emails with what I want to work with, this being more practical for when I send emails of the same type, but with different information and thus not link content or waste time doing everything again.

Not only have I used MailChimp to connect clients, but I have also been able to connect companies obtaining the best returns since I have been able to obtain the best businesses which are returned in profits which are scalable, being able to connect with more potential companies that in the end become Potential customers. So, the entire email process with this platform is automated and you can follow up with potential customers that can help drive a business forward.

Yes, I would love to see the attention received by Mailchimp's technical support improve, even a little, since as I mentioned, it is very deficient and this means that I cannot always count on the help of this platform when a problem arises, even if in its site clearly says I will get assisted support but I feel very assisted is not.

Positive: It has been very easy for me to be able to configure the templates to be able to use them in my other emails or campaigns that I am going to use in the near future, since this makes it easier for me to have a personal brand within the emails created without having to do everything new. When I have needed fresh ideas to update my emails, I resort to the templates that MailChimp has, which I have found to be the most varied and updated with modern themes, so there will always be new ideas for customizing personal templates. Also, the templates that this platform has allow people without experience to understand the operation of the MailChimp email editor, so it can be easier to use and start from scratch without having any inconvenience, nor having a learning barrier.

It does not require much knowledge in HTML to be able to customize the emails, since with how intuitive the MailChimp interface becomes, practically everything can be created by dragging and dropping, this being the easiest for those people without computer knowledge. So, sending newsletters and emails through this platform becomes super easy, fast and simple, making MailChimp a good option as a tool to be able to communicate with large audiences since it does not matter how many subscribers you have. platform is very gigantic for sending emails in bulk. It is even easy to be able to add so many to the different lists, you have the option of both drag and drop contacts as well as multiple selection, being useful for more agile people in the creation of lists. You can even import contacts from other platforms, I have used this when doing CRM since I don't have to manually add contacts one by one, the integration with other applications that synchronize contacts also helps. Lastly, and not to leave behind, HTML templates can also be imported, just as they are with contacts, all in a simple and uncomplicated way, even for those who have knowledge of hypertext markup language.

Negative: MailChimp lacks technical support, so it takes time to get answers. I understand that there is a live chat to be able to have direct contact with MailChimp technical support, but it does not give me enough answers for what I am asking, in some cases I am promoted to other departments so that they can solve my case, but most of the time I feel that the support team lacks information for troubleshooting. Email support is the slowest of all, obtaining a very long response time that seems to be unattended, but after many days have elapsed, I get an answer. I've also opted for phone call support, but it's just as poor as live chat support, so my only "faster" option is to rely on the guides and tutorials MailChimp has or look for some solution online by asking on other websites such as forums or Facebook groups.

I have problems with several emails from certain tests that I have carried out, since in some emails from the recipients the emails that reach them are marked as "Spam" or "Promotions", so this is not always the case, since most of my use in MailChimp is to send newsletters, very rarely are they promotions. Regarding Spam, I try to be as intrusive as possible by applying the best practices and that there are no problems with my emails, so this should not happen. On very, very few occasions my emails are marked as "Important", which I am very happy about because I know that what I am applying is working, but after a while it changes to another labeling, and it is usually annoying because it lessens the impact of my work. I feel that MailChimp emails are not taken seriously on some email platforms, and I hope this is not an internal flaw of this platform, if so, I hope it can be improved very soon so that you can get more out of this excellent tool.

Summary: Mailchimp has made it possible for our entire company to boost the marketing system in general, thanks to this platform we have been able to send advertisements to all clients, in addition, we loved the advertising service for our social networks, this platform is fully linked to the networks social networks and allows us to send campaigns through social networks in the form of a publication while we can send these same campaigns through email to the inbox of our clients. The main feature that contributed a lot to my good experience within this platform was the analysis and reporting system, since this system was capable of advanced details on the performance of my campaigns, I was able to view the reception rate of each one of the campaigns, I was able to see how many campaigns had been blocked by the general inbox spam system, in addition, it can also detect the totality of the campaigns and the number of customers who have not accessed yet. In conclusion, I am very satisfied with the platform system, it has been very helpful in promoting advertising campaigns in our real estate services company.

Positive: The main positive characteristic that Mailchimp has and which makes it a very outstanding software is that this platform has an all-in-one system, it allows marketing automation, workflow automation and also allows the creation of advertising campaigns and the sales control, this application has an all-in-one system that works perfectly, and allows you to perform several services at the same time, controlling marketing, controlling sales, marketing automation in any company. MailChimp has a great variety when it comes to choosing a predesigned template for each of the campaigns it is working on, you can choose business templates, social media templates, service promotion templates, and many other templates available within this platform, really I was quite impressed by the wide variety of templates available to choose the optimal design for each campaign. Something that has quite an impact on me within this platform has a quite positive marketing automation, this automation allows actions or requirements to be executed and then depending on the client's interaction with the campaign, each time the client accepts any service promoted in the campaign , you will receive an automatic response in your inbox, as well as when the customer accepts or subscribes through your inbox, you will also receive campaign newsletters automatically thanks to Mailchimp's built-in system, which automates marketing.

Negative: One drawback that can be found within this platform is that it is not at all easy to implement for the first time, this process takes more than a week to complete correctly, since you have to link that marketing platform with the inbox system of your company and with each of the company's domains and subdomains, that process is quite extensive and the overall platform is quite difficult to implement. The second negative point of this platform is with respect to the free version, free is only available for a couple of days for users, in addition, the amount of things you can do within this version is limited, since you will have a limit on the number of automated newsletters you can send, you will also have limits on the number of contacts you can register within the database, limits on the number of designs available for your advertising campaigns.

Summary: Mailchimp has been an incredible service for my entire company, mainly because this platform has helped me optimize sending emails, design a campaign from scratch, and it has also allowed me to use a large number of templates that have made our campaigns They have a much more optimized design. This platform has four types of automation campaigns available, I can create welcome campaigns, I can create custom orders, I can have a customer automation to reward customers with exclusive coupons and I can also automate emails based on dates, either to delight clients on their special dates or on some other important date. This last automation mechanism really helps to be able to send automated mail to clients on specific dates so that they feel comfortable with our marketing system. I have loved the experience I had within this platform, I consider that they have helped me create a perfect campaign delivery structure, in addition, I have loved the fact that the vast majority of our sent campaigns go into the mailbox folder. entry, they do not enter the spam folder, which helps us to have a greater visualization and a greater number of clients. In addition, I have loved the payment rate of this platform, since we pay for the number of Contacts that we register within this platform of campaigns.

Positive: Mailchimp is an amazing platform to have a complete and more advanced management of advertising campaigns and expand the marketing of any type of company, the main function that I loved about this platform is the creation of drip campaigns, this function allowed me to send campaigns of automated way via email composed of several emails that were sent at specific dates and times, this feature was very important for me to send automated emails to all my clients for the same campaign, which helped me to get leads in a lot way faster. Another of the functions that I loved about this platform is the real-time data. Its real-time operation allowed me to know the traffic generated in each of the campaigns and the number of clients that it had been having on a specific day, in addition, I loved the third-party integration system, which allowed me to integrate this platform with our CRM system, It also allowed me to integrate this platform like these social networks and also with all the inbox of our company, in order to optimize all the experience. I loved that this platform allowed me to assign landing pages for each of the completed campaigns, it also allowed me to keep track of our website visitors, and manage each of the contacts I received thanks to the integrated form system in each campaign. In addition, this platform also offered me a customer database, which allowed me to record the contact details of each of the customers thanks to the completed campaigns. I believe that in general, this platform has many positive factors that help shape my business marketing system.

Negative: The main negative feature of this platform is that it is quite a difficult service to use, the process for creating campaigns is a bit complex, in addition, the process of creating landing pages and setting up the drip campaign is also a complicated process, for which, I recommend that you have previous experience to be able to use this platform in its entirety and to be able to get the most out of it. Another of the negative characteristics of this platform is that in the free version you cannot create follow-up messages and you cannot create drip campaigns either, therefore, within this free version you will not be able to make use of the vast majority of automation is that has that platform for the marketing system, I do not recommend using this free version at all. In addition, this person the piece also does not allow to have a wide storage of all the contact data within the database of this platform, for which, You won't be able to store much of your customer data. Another of the negative things that this platform has, currently it is not possible to design advertising campaigns through the application for mobile phones, this campaign only serves to configure the campaigns, configure the campaign automation system and also allows real-time visualization of the results and data collected from each campaign, therefore, this platform has quite simple functions, if they allow you to view all the statistics of the campaigns, but it would be excellent to be able to create a campaign from scratch using this application.

Summary: Mailchimp has been a software that has helped us keep up with sending our newsletter emails to many of our customers for a while, and it has delivered them with efficiency and keeping track of many different metrics that allow us to study the engagement of the customers in regards to our business. It has also been used to send out not only newsletter emails, but also any reminders and events that we plan throughout the year. Mailchimp has helped us make our work easier thanks to its automated services and helpful templates that make the creation of different campaigns so much easier than starting from scratch, it helps create new ideas and we are able to make more creative campaigns.

Positive: -Mailchimp is a software that has a very clean platform, with all the tools that are needed to provide a perfect marketing experience for the customers, studying all the metrics and figuring out ways to improve all aspects of advertising.
-With the different templates that Mailchimp provides, it is easy to get started with creating advertising for a variety of reasons, such as welcoming new customers and showing them our different products, or keeping old customers up to date to what we are up to, discounts and new product releases.
-Its segmentation is extremely helpful, as it comes with a wide variety of tools that allow the breaking down of different aspects of a customer in order to provide the most specific experience for them and increase sales as a result; we can create as many segments as we want and it helps to automate the process of creating campaigns and delivering them, and it also helps to understand which customers are more active within these campaigns, giving them a star rating to know which ones engage more with our newsletters. These segmentation options provide a more curated experience and save a lot of time for us as it automates a lot of settings.

Negative: I wish it was easier to use, at first the experience feels very difficult and it takes a while to get used to, there are many tools and it just feels very overwhelming, not knowing where to start and how to set up everything to be able to use this as the main marketing tool. It would be great if they could make their starting guides more understandable and easier to digest, that way the deployment process does not take too long and results are seen faster. Additionally, I have found issues when it comes to the emails being optimized for mobile viewing. When an email campaign has been made we customize it for it to be viewed both in desktop and mobile devices without any issues, but sometimes these settings are not saved properly and it ends up in a poor design in the mobile version, resulting in a very bad experience for leads that are opening our emails in their mobile devices; it is worth mentioning that this does not happen too often, but when it does, it is an annoying experience.